Digital Marketing Executive

A digital marketing executive develops and executes online marketing campaigns to promote a company's products or services, focusing on lead generation and brand awareness. Key responsibilities include managing SEO, PPC, social media, and email marketing campaigns, analyzing performance data, optimizing websites, and staying updated on industry trends. Collaboration with content, sales, and customer service teams is essential for cohesive strategies and campaigns. Key Responsibilities

• Strategy and Campaign Development: Planning and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, content marketing, and social media.
• Campaign Management & Execution: Overseeing the launch, management, and optimization of digital campaigns, including budget allocation and timeline management.
• Performance Analysis & Optimization: Monitoring campaign performance, analyzing data to identify trends, and making data-driven recommendations to improve results, such as increasing website traffic, engagement, and conversion rates.
• Website Management: Optimizing website content and user experience to enhance customer engagement and drive lead generation.
• Social Media Management: Managing social media platforms, updating content, and ensuring brand messaging consistency.
• Market Research: Conducting research to identify new opportunities, understand customer behavior, and stay informed of industry trends and competitive landscapes.
• Collaboration: Working with other internal teams like content, sales, and customer service, as well as external agencies, to ensure cohesive marketing efforts.

Essential Skills & Knowledge

• Technical Skills: Proficiency with digital marketing tools and platforms, such as Google Analytics, Google Ads, Meta Ads Manager, and content management systems (CMS) like WordPress.
• Analytical Skills: Strong ability to analyze data, monitor metrics, and interpret performance reports to make informed decisions.
• Communication Skills: Excellent written and verbal communication skills for creating engaging content and coordinating with teams.
• Adaptability: A willingness to learn and adapt to the constantly evolving digital marketing landscape and new industry trends.
• Strategic Thinking: The ability to develop strategic plans, set measurable goals, and execute campaigns to achieve them.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Paid sick time
• Paid time off

Work Location: In person