Digital Marketing Executive

A Digital Marketer is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services across digital channels. This role plays a key part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers. The digital marketer collaborates with various teams to ensure cohesive messaging and effective marketing strategies. Key Responsibilities: Develop and execute digital marketing campaigns across platforms such as social media, email, and search engines Ensure brand consistency in messaging across all digital channels Plan and create engaging content, including blog posts, social media updates, and videos, optimized for SEO Analyze campaign performance using analytics tools and prepare reports to measure ROI and inform future strategies Manage and optimize the business website to increase online traffic and improve user experience Collaborate with sales, product, and design teams to align marketing efforts with business goals Conduct market research and analyze trends to identify new opportunities for growth Oversee email marketing campaigns, including segmentation, personalization, and performance tracking Manage online listings and maintain up-to-date information across e-commerce platforms Keep up-to-date with the latest digital marketing trends and best practices Key Responsibilities by FunctionSocial Media ManagerDevelop and implement social media strategies aligned with business objectives Create, curate, and schedule engaging content across various social media platform Engage with followers, respond to queries, and monitor customer reviews to foster community and brand loyalty Analyze social media campaign data, monitor SEO and web traffic metrics, and report on performance Stay updated on the latest social media trends and tools, and suggest new features or campaigns to increase brand awareness Collaborate with other teams to ensure consistent brand messaging and integrate social media efforts with broader marketing campaigns Ads (Digital Ads Manager)Plan, execute, and monitor digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and other digital channels Manage media buying, targeting, and retargeting strategies to reach specific audience segments Analyze and optimize ad performance to maximize ROI, including tracking conversions and adjusting budgets as need Stay informed on digital advertising trends, tools, and competitor activities to maintain a competitive edge Collaborate with creative teams to develop compelling ad creatives and messaging Maintain relationships with media suppliers and negotiate placements for optimal exposure Client DealingOversee and nurture client relationships, ensuring clear communication and prompt resolution of client queries Understand client needs and business goals to tailor digital marketing strategies accordingly Provide regular updates, reports, and performance insights to clients, demonstrating the value and impact of marketing activities Implement client retention strategies, such as personalized offers, feedback collection, and continuous engagement Coordinate with internal teams to ensure timely delivery of client projects and fulfillment of commitments Ensure client satisfaction by delivering professional service and maintaining open lines of communication