Digital Marketing Executive

The Digital Executive plays a key role in executing and optimizing digital marketing campaigns across multiple platforms to meet client objectives. Working within a fast-paced agency environment, the Digital Executive will assist in managing client accounts, analyzing performance data, coordinating with internal teams, and ensuring timely delivery of digital content and campaigns.1. Campaign Execution & ManagementSupport the planning, execution, and management of digital campaigns (paid media, social, SEO, email, etc.). Monitor campaign performance and make real-time adjustments based on KPIs. Upload and schedule content across platforms (Facebook, Instagram, Google Ads, LinkedIn, etc.). Ensure campaigns are launched on time and within budget. 2. Content & Asset CoordinationCoordinate with designers, copywriters, and video teams for asset creation. Ensure all creatives follow brand guidelines and platform specifications. Manage digital content calendars and ensure alignment with campaign plans. 3. Reporting & AnalyticsTrack performance metrics using tools like Google Analytics, Meta Business Suite, and other ad platforms. Prepare weekly/monthly performance reports with actionable insights. Suggest optimizations based on data analysis to improve ROI. 4. Client & Internal CommunicationLiaise with clients for campaign approvals, briefings, and updates. Work closely with Account Managers and Creative Teams to align on goals and execution. Attend and contribute to internal strategy and brainstorming meetings. 5. Platform ManagementMaintain and update brand presence across digital platforms. Stay updated with the latest features, trends, and updates in digital tools (Meta, Google, TikTok, etc.). Troubleshoot platform or ad issues and coordinate with support teams when needed. Strong understanding of digital platforms (Facebook Ads, Google Ads, LinkedIn, Instagram, etc.) Basic knowledge of SEO, SEM, and performance marketing Proficient in using analytics tools (Google Analytics, Data Studio, etc.) Excellent communication and coordination skills Attention to detail and ability to manage multiple campaigns Creative thinking and problem-solving ability Strong time management and organizational skills