Job
Description
JOB TITLE - Digital Marketing DEPARTMENT - Sales and Marketing LOCATION - Ambattur, Chennai REPORTING MANAGER - MD EXPERIENCE - 3 - 5years Preferred Female candidate JOB OVERVIEW The Digital Marketing Specialist will be responsible for planning, executing, video editing and optimizing digital marketing campaigns that align with business goals. The ideal candidate must have relevant industry experience and a strong understanding of digital strategies tailored to the building materials or architectural products space. ROLES AND RESPONSIBILITES · Develop and implement integrated digital marketing strategies to promote aluminium doors, windows, and façade products. · Manage SEO, SEM, and PPC campaigns to drive website traffic and generate B2B/B2C leads. · Create engaging and technical content tailored to architects, contractors, and project developers. · Manage and grow the company’s social media presence example - LinkedIn, Twitter, Instagram, Facebook, YouTube. · Design and execute email marketing campaigns and lead nurturing workflows. · Collaborate with the sales and design teams to align digital marketing with product positioning and customer journey. · Monitor and analyse campaign performance through tools like Google Analytics, Google Ads, and CRM dashboards. · Oversee website updates and ensure SEO-friendly structure, layout, and performance. · Conduct regular competitor benchmarking and stay updated on digital trends in the construction and building materials industry. · Maintain marketing asset library including brochures, case studies, video content, and product showcases. QUALIFICATION & SKILL · Bachelor’s degree in Marketing, Business, Communications, or related field. · 3years of hands-on digital marketing experience, added advantage in the building materials, Engineering, Manufacturing or construction-related industry. · Proficiency in editing and digital tool. Perks and Benefit PF Insurance Bonus Increment Employee Engagement Show more Show less
