Digital Marketing Executive

Digital Marketing Executive

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across platforms including 

  SEO, Google Ads, social media, and email marketing

  .
• Perform 

  in-depth keyword research

   and support content teams in optimizing for search rankings.
• Oversee 

  social media strategy

  , including content scheduling, performance tracking, and engagement improvement.
• Implement and maintain a 

  backlinking strategy

   to improve site authority and rankings.
• Utilize tools like 

  Google Analytics, Search Console, SEMrush/Ahrefs

   to track, analyze, and report on campaign effectiveness.
• Run 

  email marketing campaigns

   using segmentation, automation, and A/B testing to improve engagement and conversions.
• Drive targeted 

  lead generation strategies

   to support the sales pipeline and increase conversions.
• Stay current with the 

  latest digital trends, tools, and algorithms

  , and apply best practices to all digital efforts.
• Collaborate with cross-functional teams and support junior marketing staff when necessary.

Required Skills & Qualifications

• Minimum 3+ years

   of proven experience in digital marketing.
• Strong expertise in 

  SEO, Google Ads, social media marketing, content strategy

  , and 

  lead generation

  .
• Proficiency in digital tools such as 

  Google Analytics, Google Search Console, SEMrush or Ahrefs

  , and social media scheduling tools (e.g., Buffer, Hootsuite).
• Excellent communication skills in 

  English and Malayalam

   (both written and verbal).
• Strong organizational and 

  project management skills

  .
• A proactive and 

  data-driven mindset

   with high attention to detail.
• Ability to work both 

  independently and in a team environment

  .

Trivandrum, Kerala