Digital Marketing Executive

Job Description Role Overview: We are looking for a results-driven Digital Marketing Executive with 2–4 years of hands-on experience in performance marketing, content coordination, social media management, and campaign execution. The ideal candidate should be data-oriented, creative, and capable of managing end-to-end digital activities that drive brand growth and conversions. Requirements: 1. Performance Marketing & Campaign Execution. Plan and execute paid campaigns on Meta, Google, YouTube, and other ad platforms. Optimize campaigns for ROAS, CTR, CPC, and conversions. Work closely with agencies or internal teams for ad creatives and performance tracking. 2. Social Media & Content Management. Develop and manage monthly content calendars for Instagram, Facebook, YouTube, and other channels. Coordinate with designers, video editors, and influencers for content creation. Ensure content aligns with brand tonality, skincare trends, and ongoing campaigns. 3. Influencer Marketing Coordination. Identify and onboard influencers across beauty, skincare, and lifestyle categories. Manage influencer deliverables, postings, and campaign tracking. Evaluate influencer performance (reach, engagement, ROI). 4. Website, SEO & Marketplace Support. Assist in SEO optimization—keywords, on-page updates, and blog coordination. Support marketplace team (Amazon, Nykaa, Flipkart) with banners, listings, and brand store updates. Track website performance on Google Analytics/Search Console. 5. Reporting & Analysis: Prepare weekly/monthly performance reports across platforms. Analyze data to identify insights and propose improvements. Monitor competitor campaigns and industry trends. Skills & Qualifications: 2–4 years of experience in Digital Marketing (preferably in beauty, FMCG, or D2C brand). Strong understanding of paid ads, social media strategy, and analytics. Knowledge of tools: Meta Ads Manager, Google Ads, GA4, Canva, CRM/Email tools. Excellent communication and coordination skills. Ability to multitask, prioritize, and manage timelines effectively.