Digital Marketing Executive - Campaign Management

About Karomi

ManageArtworks (A flagship product brought to you by Karomi, a leading Enterprise SaaS provider) enables 4000 leading Global and Indian brands. We offer everything to get artwork projects going & manage every step of the packaging and artwork process. Companies reach markets faster with our end-end packaging & artwork management system while achieving 100% compliance.

Overview

3–4 years

Key Deliverables

Performance Marketing:

·      Plan, execute, and optimize lead generation and brand awareness campaigns across LinkedIn and Google Search Ads.

·      Improve ROI and CPL through precise audience targeting, ad creative testing, and bid optimization.

·      Align campaigns to buyer journeys and ICP profiles.

Marketing Strategy & Campaign Execution:

·      Develop monthly and quarterly campaign plans in line with marketing and business goals.

·      Deep understanding of consumer behaviour and decision-making patterns to craft high-performing campaigns.

·      Own campaign budget planning and allocation, ensuring maximum efficiency.

CRM, Email & Lead Management:

·      Manage HubSpot workflows, drip campaigns, and lifecycle nurturing journeys.

·      Segment and score leads to improve MQL to SQL conversion.

·      Ensure proper handover of MQLs to the sales team with clear tracking.

SEO & Web Traffic Growth:

·      Conduct keyword research and implement SEO best practices to boost organic visibility.

·      Collaborate with content teams to build keyword-driven blogs, landing pages, and backlinks.

Market Understanding & Insights:

·      Monitor market trends, competitor activity, and buyer behaviour to adapt campaigns and messaging.

·      Leverage insights to position the product effectively and refine GTM strategies.

Analytics & Reporting:

·      Track and report campaign performance via GA4, HubSpot, and Looker Studio.

·      Share weekly performance reports, highlighting wins, gaps, and optimization recommendations.

Cross-Functional Collaboration:

·      Partner with Sales, Design, Product, and Content teams to ensure integrated campaign execution.

·      Contribute to landing page optimization, event promotion, and product marketing initiatives.

Required Qualifications

·      Bachelor’s degree in a related discipline. An MBA in Marketing will be an added advantage for this role.

·      3–4 years of proven experience in B2B digital marketing, preferably in a SaaS environment.

·      Strong understanding of marketing fundamentals, buyer psychology, and market segmentation.

·      Hands-on experience with LinkedIn Ads, Google Ads, HubSpot, and GA4.

·      Analytical mindset with the ability to present insights and influence decisions.

·      Experience in managing marketing and campaign budgets.

Nice to have:

·      Knowledge of tools like SEMrush, Ahrefs, Google Search Console and Factors.ai.

·      Experience in building webinar campaigns or event-based campaigns.