Digital Marketing / E-commerce Marketing Manager or Assistant Manager

Role Description

We are seeking a results-driven and creative Digital Marketing / E-commerce Marketing Manager or Assistant Manager

As part of the marketing team, you will collaborate closely with internal departments, external agencies, and e-commerce partners to optimize digital content, run paid campaigns, manage online merchandising, and analyze customer data. This is an ideal opportunity for early to mid-career professionals who are passionate about digital innovation, data-driven marketing, and e-commerce growth.

Key Responsibilities

• Develop and execute digital marketing campaigns across

  paid media (PPC, display, social ads), SEO, SEM, email marketing, and affiliate marketing

  .
• Manage and optimize content and product listings on

  e-commerce platforms

  such as Shopify, Amazon, Lazada, Shopee, or brand-owned websites.
• Collaborate with creative and content teams to produce compelling digital assets that support product launches and brand campaigns.
• Monitor and report on key

  performance metrics

  (e.g., ROAS, CTR, conversion rates, customer acquisition cost) and identify opportunities for growth.
• Analyze customer behavior, traffic data, and sales performance to drive

  targeted marketing efforts

  and improve funnel performance.
• Support

  marketing automation, CRM campaigns, and remarketing

  to enhance customer retention and lifetime value.
• Coordinate online promotions, flash sales, and seasonal campaigns in line with broader marketing calendars.
• Track competitor activity, market trends, and platform updates to keep campaigns relevant and competitive.
• Work with web development and UX teams to enhance site usability, SEO performance, and mobile responsiveness.
• Manage relationships with agencies, influencers, and platform partners to drive marketing collaboration and efficiency.
• Ensure alignment of brand messaging across all digital touchpoints.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–5 years of experience in digital or e-commerce marketing.
• Solid understanding of

  digital advertising platforms

  (Google Ads, Meta Ads, TikTok Ads, etc.) and e-commerce ecosystems.
• Familiarity with

  analytics tools

  such as Google Analytics, Meta Business Suite, Data Studio, or equivalent.
• Hands-on experience with

  e-commerce CMS platforms

  (e.g., Shopify, Magento, WooCommerce) and product catalog management.
• Strong project management and communication skills; able to manage multiple campaigns simultaneously.
• Proficiency in Microsoft Office and marketing tools (e.g., Mailchimp, Klaviyo, SEMrush, Canva).
• Experience with regional or international e-commerce operations is a plus.