Digital Marketing Coordinator

Job Title: Digital Marketing Coordinator

Key Responsibilities

HubSpot Services Marketing & Lead Generation

• Develop and execute marketing strategies targeting companies needing HubSpot solutions.

• Create campaigns to generate leads for HubSpot onboarding, CRM setups and training services.

• Educate potential clients via digital content to position the agency as a certified HubSpot partner.

Paid Advertising Management

• Plan, execute, and optimize Google Ads (PPC) focused on lead generation for HubSpot services.

• Test and refine keyword targeting, ad formats, and bidding strategies to maximize traffic and ROI.

Social Media Marketing & Content Strategy

• Develop and manage organic and paid social campaigns across LinkedIn, X (Twitter), and Facebook to generate interest and engagement.

• Post content that highlights the benefits of HubSpot and showcases the agency’s client success stories, case studies, and expertise.

Ad Creatives & Copywriting

• Work with creatives and copywriters to design engaging ads, conversion-focused landing pages, and compelling calls to action tailored to businesses evaluating HubSpot.

Analytics & Optimization

• Track and analyze performance via Google Analytics & Tag Manager, and HubSpot Reporting tools.

• A/B test creatives, landing pages, and campaign strategies to improve conversions.

Collaboration & Reporting

• Provide performance dashboards to stakeholders with actionable insights and optimizations.

• Align marketing tactics with agency business goals and contribute to 

client acquisition efforts.

Qualifications & Skills

• 3+ years of experience in digital marketing, paid advertising, and social media marketing in a B2B or tech industry.

• Deep understanding of HubSpot CRM, Marketing Hub, and Sales Hub—certifications are a plus.

• Proficiency in Google Analytics, Google Tag Manager, and CRM platforms.

• Experience with programmatic advertising is a plus.

• Strong analytical skills to track, measure, and improve campaign performance.

• Ability to create and test ad creatives, landing pages, and audience targeting strategies.

• Excellent communication and project management skills.

Shift-US shift

Salary-20-23k (4 hours)