Digital Marketing & Branding Head (F&B Industry) - Nanakramguda (Hyderabad)

Organization: The Organisation Harley’s Fine Baking (https://www.harleys.com/), is a European style patisserie (premium cake selling company) created by an IIM professor to disrupt the cake and coffee market, established to spread bonafide taste of the streets of Manhattan across the world. Brought into the world from a love for baking, the desire to create a meeting place that serves delicious food with a warm rustic environment. The Organization offers a full scope of Breads, morning merchandise, cakes, baked and savoury goods. Currently the team size is of about 200 people with more than 15 outlets across Hyderabad, along with a plan of opening 100 new outlets across Mumbai, Goa, Vijayawada, Bangalore, Chennai scaling up to 1000 people over the next year.

Designation: Digital Marketing & Branding Head

Qualification: Bachelor’s degree in marketing, Business Administration, Mass Communication, or a related field. Master’s degree (MBA/PGDM in Marketing) preferred.

Certifications:

• Digital Marketing certifications from recognized platforms (e.g., Google, Meta, HubSpot) – preferred.
• SEO/SEM, Content Marketing, and Analytics certifications will be an advantage.

Experience: Minimum 10–12 years in marketing, with at least 5 years in a leadership role. Strong background in digital marketing, branding, and consumer engagement for premium FMCG, food & beverage, luxury, or lifestyle brands.

Job Profile: As the Digital Marketing & Branding Head at Harley’s Fine Baking – a premium patisserie brand renowned for artisanal cakes, gourmet coffee, and Manhattan-inspired indulgences – you will be the custodian of our brand story across digital and offline touchpoints. You will lead the strategy, execution, and measurement of all marketing and branding initiatives to strengthen Harley’s presence, drive customer engagement, and accelerate revenue growth. Your role will combine creative storytelling with data-driven marketing, ensuring that Harley’s brand identity remains consistent, aspirational, and impactful.

Job Responsibilities:

• Define and execute a comprehensive brand and digital marketing strategy aligned with business goals.
• Ensure consistent brand messaging across all customer touchpoints.
• Lead performance marketing (SEO, SEM, social media ads, email marketing) to maximize ROI.
• Oversee content creation for social media, website, blogs, and influencer collaborations.
• Design and execute high-impact campaigns for product launches, seasonal offerings, and festive promotions.
• Collaborate with creative agencies, production teams, and internal stakeholders.
• Build and nurture Harley’s digital communities through engaging and interactive content.
• Develop loyalty programs and personalized marketing initiatives.
• Track, measure, and analyse campaign performance using analytics tools.
• Identify emerging trends, technologies, and competitor activities.
• Work closely with operations, product development, and retail teams to ensure brand synergy.
• Support in-store branding and visual merchandising guidelines.

Required Skills:

• Proven expertise in digital marketing, brand building, and performance marketing.
• Strong grasp of SEO/SEM, social media management, Google Ads, and Meta Ads.
• Experience in leading brand campaigns for premium or luxury products.
• Proficiency in marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
• Strong storytelling, copywriting, and creative direction skills.
• Leadership skills to manage in-house teams and external agencies.

Desired Skills

• Knowledge of photography, videography, and visual design trends.
• Experience in influencer marketing and strategic brand collaborations.
• Understanding of CRM tools and marketing automation.
• Familiarity with e-commerce and online food delivery platforms.

Personal Attributes

• Creative thinker with a strategic mindset.
• Passion for premium food, coffee, and lifestyle brands.
• Strong interpersonal and communication skills.
• Data-driven decision-maker with attention to detail.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Job Types: Full-time, Permanent

Pay: Up to ₹1,200,000.00 per year

Ability to commute/relocate:

• Nanakramguda, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 8 years (Required)
• Brand building: 5 years (Required)
• Performance marketing: 5 years (Required)

Work Location: In person