Digital Marketing Associate

Location:

Company:

Experience:

About the Role:

motivated, self-driven, and strategic digital marketer

end-to-end demand generation activities

If you enjoy experimenting across digital channels, writing content, and tracking real marketing results — this is your chance to grow your skills in a fast-paced environment.

Key Responsibilities:

1. Campaign Execution & Content

• Collaborate with the Content and Design teams to execute email and social media campaigns.
• Assist in creating templates, newsletters, and automated workflows for outreach.
• Run A/B tests and apply AI-driven personalization for subject lines, CTAs, and copy improvements.
• Create and optimize content for blogs, social media, and website landing pages.

2. CRM Hygiene & Reporting

• Maintain accurate lead data in CRM systems.
• Track key KPIs such as MQLs, SQLs, demos, pipeline value, and campaign performance.
• Prepare and present weekly marketing reports with actionable insights.

3. Research & Prospecting

• Contribute to account-based marketing (ABM) strategies for global markets.
• Research and segment target audiences — including CXOs, CTOs, and HR Leaders.
• Use AI tools for lead scoring, prioritization, and industry insights.

4. Outreach & Engagement

• Execute multi-channel outreach via LinkedIn, email, webinars, and events.
• Support the setup of email nurturing sequences to convert leads into opportunities.
• Participate in improving personalization and follow-up processes for better engagement.

Requirements:

• Understanding of social media marketing, email campaigns, and basic analytics.
• Familiar with tools like Google Analytics, Canva, ChatGPT, and CRMs.
• Strong writing, communication, and analytical abilities.
• Proactive and experiment-driven mindset, with a focus on measurable outcomes.
• Interest in AI-powered marketing tools and automation is a plus.