Digital Marketing Associate

About the Role

Digital Marketing Associate

Key Responsibilities

1. Paid Advertising Management

• Plan, execute, and optimise

  Google Ads

  campaigns (Search, Display, Video, Performance Max).
• Manage

  Meta Ads campaigns

  across Facebook & Instagram including audience segmentation, retargeting, and pixel implementation.
• Run effective

  LinkedIn promotional campaigns

  (Lead Gen, Sponsored Content, InMail).
• Execute

  Play Store/App Store marketing

  including app promotion campaigns and ASO-driven advertising strategies.

2. SEO (Search Engine Optimization)

• Perform

  on-page, off-page, and technical SEO

  to improve website rankings and organic traffic.
• Conduct

  keyword research

  , competitor analysis, and implement best SEO practices.
• Monitor website performance using tools like

  Google Search Console, Google Analytics, and SEO audit tools

  .
• Optimize website content, meta tags, site structure, and page load performance.
• Build and maintain high-quality backlinks through ethical link-building strategies.

3. Campaign Optimization & Reporting

• Track and analyse the performance of all campaigns across platforms.
• Conduct A/B testing to improve CTR, conversions, and ROI.
• Prepare weekly/monthly insights and performance dashboards for management review.

4. Content & Communication

• Collaborate with content and design teams to create compelling ad creatives and SEO-optimized content.
• Ensure consistent brand messaging across all digital channels.
• Present campaign strategies, results, and improvements with strong verbal and written communication.

5. Market Research & Strategic Inputs

• Stay updated on digital marketing trends, algorithm changes, and platform updates.
• Analyse competitors and identify new digital opportunities.
• Assist in planning and implementing digital growth strategies.

Required Skills & Qualifications

• Minimum

  2+ years of digital marketing experience

  .
• Proven expertise in

  Google Ads, Meta Marketing, LinkedIn Ads, SEO, and Play Store/App Store marketing

  .
• Strong knowledge of

  Google Analytics, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager

  , and SEO tools (Ahrefs, SEMrush, Moz, etc.).
• Excellent written and verbal communication skills.
• Data-driven mindset with strong analytical and problem-solving abilities.

Preferred Qualifications (Optional)

• Google Ads, Meta Blueprint, or SEO certifications.
• Experience with marketing automation tools (HubSpot, Zoho, Mailchimp).
• Basic understanding of HTML/CSS for technical SEO.

What We Offer

• Competitive compensation package.
• Learning and growth opportunities in a fast-paced environment.
• Exposure to high-impact digital projects and campaigns.