Digital Marketing Analyst

Job Description: Digital Marketing Executive

Company: Dr. Sourav Sir’s Classes
Location: [Add Location]
Employment Type: Full-time
Experience Level: 0–3 years (Freshers can apply)

About Dr. Sourav Sir’s Classes

Dr. Sourav Sir’s Classes is a premier educational institute dedicated to providing high-quality coaching for competitive exams, entrance tests, and professional courses. With a proven track record of helping thousands of students achieve their academic and career goals, we pride ourselves on our innovative teaching methods, personalized mentorship, and student-focused approach.

We are expanding our team and looking for a Digital Marketing Executive who is creative, passionate, and eager to drive online growth through effective strategies and innovative campaigns.

Role Overview

As a Digital Marketing Executive, you will be responsible for planning, implementing, and managing our digital marketing campaigns across various channels. You will work closely with our marketing and academic teams to promote courses, increase online visibility, and generate quality leads for admissions.

Key Responsibilities

• Digital Strategy & Planning
• Develop, plan, and execute digital marketing campaigns to promote the institute’s courses and services.
• Analyze market trends, competitors, and audience behavior to design effective strategies.
• Social Media Management
• Manage and grow the institute’s presence on platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter.
• Create engaging content, reels, and videos to increase followers and engagement.
• Schedule and monitor posts, replies, and community interactions.
• SEO & Website Optimization
• Optimize the website for higher search engine rankings using on-page and off-page SEO strategies.
• Perform keyword research and implement content strategies to improve organic visibility.
• Collaborate with the web development team to improve UI/UX and site performance.
• Paid Advertising
• Plan and manage paid ad campaigns on Google Ads, Facebook Ads, and other platforms.
• Monitor ROI and optimize campaigns to maximize leads and conversions.
• Content Marketing
• Work with the content team to create blogs, newsletters, and email campaigns.
• Generate creative ideas for infographics, videos, and study-related marketing materials.
• Analytics & Reporting
• Track, measure, and analyze campaign performance using Google Analytics, Meta Business Suite, and other tools.
• Provide weekly and monthly reports on KPIs and suggest improvements.
• Collaboration & Innovation
• Coordinate with academic counselors, faculty members, and creative teams to align marketing strategies.
• Stay updated on the latest digital marketing trends and implement innovative techniques.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communication, or related field.
• 0–3 years of experience in digital marketing (freshers passionate about digital marketing are welcome).
• Strong knowledge of:
• SEO, SEM, and Google Ads
• Social media marketing and content creation
• Email marketing and lead generation
• Google Analytics, Meta Ads Manager, and SEO tools
• Excellent communication, writing, and presentation skills.
• Creative mindset with attention to detail and aesthetics.
• Ability to multitask, manage deadlines, and work both independently and in a team.

Preferred Qualifications

• Certification in Google Ads, SEO, or Social Media Marketing (added advantage).
• Basic video editing and Canva/Photoshop designing skills.
• Prior experience in the education or coaching industry is a plus.

Perks & Benefits

• Competitive salary based on experience and performance.
• Incentives based on lead generation and campaign success.
• Opportunity to work in a growing and reputed educational institute.
• Hands-on experience with live campaigns and creative projects.
• A collaborative and supportive work environment.

Salary Range

• ₹15,000 – ₹35,000 per month (Negotiable based on experience and skills)

Job Types: Full-time, Part-time, Permanent, Fresher, Internship, Contractual / Temporary, Freelance, Volunteer
Contract length: 10 months

Pay: ₹9,160.68 - ₹44,630.32 per month

Expected hours: 30 per week

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Food provided
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home