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Apstersoft Technologies

Apstersoft Technologies is a leading provider of innovative technology solutions specializing in software development, mobile applications, and IT consulting services.

2 Job openings at Apstersoft Technologies
Digital Marketing Specialist kochi, thrissur, kozhikode, thiruvananthapuram 2 - 3 years INR 4.0 - 5.0 Lacs P.A. Work from Office Full Time

Qualification / Experience : 2 - 3 years Job Description - We are looking for a highly motivated and skilled Digital Marketing Executive with strong expertise in Google PPC and SEO. The ideal candidate will be responsible for planning, implementing, and managing our digital marketing strategies to increase brand awareness, website organic SEO traffic, and especially lead generation. Experience Level: 2-3 years (Interns, Fresher s, freelancers and other states candidates please excuse) . Job Type: fulltime Job position. Joining : Immediate Joiner Key Responsibilities: Lead generation specialist Develop and execute digital marketing campaigns across channels (Google Ads, Social Media Ads, Project Bidding etc.) Optimize ad campaigns for ROI and lead conversions. Lead generation through all platforms. SEO & Website Optimization:- manage and fixing onpage and offpage SEO Activites Good Experience in WordPress website onpage SEO fixing through plugins and edits. Perform keyword research, competitor analysis, and market trends. Optimize website content, landing pages, and blogs for search engines. Conduct on-page and off-page SEO activities including link-building strategies. Monitor and improve website ranking on Google and other search engines. Perform regular SEO audits and suggest improvements. Auditing, Analytics & Reporting:- Use tools like Google Analytics, Search Console, and SEMrush/Ahrefs to track performance. Prepare regular performance reports with actionable insights. Measure and report the effectiveness of campaigns against KPIs. Knowledge of using AI tools for SEO and digital marketing. Social Media & Branding:- Support in managing social media presence and brand awareness campaigns. Ensure consistent digital brand messaging across all platforms. Develop new business via the established online channels and mass email communication through email and LinkedIn In InMail to introduce our web services and solutions. Find out relevant clients within the target market. Identify quality of leads. Plan and exicute online marketing campaigns. Support sales team to improve performance, control and maintenance of leads. Required Experience & Skills: Bachelor s degree in Marketing, Digital Media, Communications, or a related field. Proven experience (2 3 years) in SEO and Digital Marketing. Strong knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs, Moz, etc.). Hands-on experience with Google Ads, Instagram/Facebook Ads, and LinkedIn Ads. Knowledge of HTML/CSS, WordPress website editing, and WordPress SEO plugins managing is required. Excellent communication, analytical, and problem-solving skills. Ability to work independently and as part of a team. General working knowledge in general online Marketing. Excellent written and verbal communication skills.

Digital Marketing Analyst cochin 2 years INR 2.4 - 3.6 Lacs P.A. Remote Full Time

We are looking for a highly motivated and skilled Digital Marketing Executive with strong expertise in Google PPC and SEO. The ideal candidate will be responsible for planning, implementing, and managing our digital marketing strategies to increase brand awareness, website organic SEO traffic, and especially lead generation. Key Responsibilities: Plan, execute, and optimize SEO strategies to improve organic search rankings, traffic, and conversions. Manage SEM campaigns across Google Ads, Bing Ads, and other platforms, ensuring optimal ROI. Conduct keyword research, competitive analysis, and performance tracking. Create, monitor, and analyze ad performance, adjusting strategies to meet campaign goals. Optimize website content and landing pages for SEO best practices. Stay updated on the latest SEO, SEM, and digital marketing trends. Prepare regular reports on campaign performance and recommendations for improvement. Requirements: Lead generation through all medium. Develop and execute digital marketing campaigns across channels (Google Ads, Social Media Ads, Email Marketing, etc.). Optimize ad campaigns for ROI and lead conversions. experience in SEO & SEM . Strong knowledge of Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs, Moz). Expertise in Google Ads campaign setup, optimization, and reporting. Solid understanding of on-page, off-page, and technical SEO. Ability to analyze data, identify trends, and make informed decisions. Excellent communication and project management skills Excellent communication and project management skills Strong knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs, Moz, etc.). Hands-on experience with Google Ads, Instagram/Facebook Ads, and LinkedIn Ads. Knowledge of HTML/CSS, WordPress website editing, and WordPress SEO plugins managing is required. xcellent communication, analytical, and problem-solving skills. Key Skills Required : SEM / Google PPC Campaigns SEO (On-page & Off-page). Website Auditing and fixing issues. WordPress Paid plugins manage experience. Content Marketing. Google Analytics & Search Console. Social Media Marketing FB. Strong Analytical & Reporting Skill. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Work from home Experience: Google Ads: 2 years (Required) SEO: 2 years (Required) Work Location: Remote

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