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Apstersoft Technologies
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Digital Marketing Specialist

Digital Marketing Specialist

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Apstersoft Technologies

2 - 3 years

4 - 5 Lacs

kochi thrissur kozhikode thiruvananthapuram

Posted:2 days ago| Platform:

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Skills Required

ppc bidding google analytics online marketing analytical social media html link building seo digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Qualification / Experience : 2 - 3 years

Job Description - We are looking for a highly motivated and skilled Digital Marketing Executive with strong expertise in Google PPC and SEO. The ideal candidate will be responsible for planning, implementing, and managing our digital marketing strategies to increase brand awareness, website organic SEO traffic, and especially lead generation.

Experience Level: 2-3 years (Interns, Fresher s, freelancers and other states candidates please excuse) .
Job Type: fulltime Job position. Joining : Immediate Joiner

Key Responsibilities:

Lead generation specialist
Develop and execute digital marketing campaigns across channels (Google Ads, Social Media Ads, Project Bidding etc.)
Optimize ad campaigns for ROI and lead conversions.
Lead generation through all platforms.

manage and fixing onpage and offpage SEO Activites
Good Experience in WordPress website onpage SEO fixing through plugins and edits.
Perform keyword research, competitor analysis, and market trends.
Optimize website content, landing pages, and blogs for search engines.
Conduct on-page and off-page SEO activities including link-building strategies.
Monitor and improve website ranking on Google and other search engines.
Perform regular SEO audits and suggest improvements.

Use tools like Google Analytics, Search Console, and SEMrush/Ahrefs to track performance.
Prepare regular performance reports with actionable insights.
Measure and report the effectiveness of campaigns against KPIs.
Knowledge of using AI tools for SEO and digital marketing.

Support in managing social media presence and brand awareness campaigns.
Ensure consistent digital brand messaging across all platforms.
Develop new business via the established online channels and mass email communication through email and LinkedIn In InMail to introduce our web services and solutions.
Find out relevant clients within the target market.
Identify quality of leads.
Plan and exicute online marketing campaigns.
Support sales team to improve performance, control and maintenance of leads.

Required Experience & Skills:

Bachelor s degree in Marketing, Digital Media, Communications, or a related field.
Proven experience (2 3 years) in SEO and Digital Marketing.
Strong knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs, Moz, etc.).
Hands-on experience with Google Ads, Instagram/Facebook Ads, and LinkedIn Ads.
Knowledge of HTML/CSS, WordPress website editing, and WordPress SEO plugins managing is required.
Excellent communication, analytical, and problem-solving skills.
Ability to work independently and as part of a team.
General working knowledge in general online Marketing.
Excellent written and verbal communication skills.

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Digital Marketing Specialist