Digital Marketing Specialist

Company Description

WebPro Developers is a leading provider of technology services and consultancy, specializing in creating innovative solutions to meet the complex digital transformation needs of its clients. We are committed to delivering cutting-edge strategies that enable businesses to thrive in the rapidly evolving digital landscape. Our team focuses on collaboration and expertise to drive impactful results. WebPro Developers continues to push boundaries to ensure client success and long-term growth.

Role Description

This is a full-time, on-site role located in Pune for a Digital Marketing Specialist. The Digital Marketing Specialist will oversee the creation, execution, and analysis of marketing campaigns across digital channels. Responsibilities include managing social media, implementing SEO strategies, analyzing web traffic and user engagement metrics, optimizing content for various platforms, and conducting competitor and audience research. This role will also involve collaborating with the content and design teams to ensure cohesive messaging across all digital touchpoints.

Qualifications

• Proficiency in SEO, SEM, and related digital marketing tools
• Strong skills in data analysis, web analytics, and campaign performance evaluation
• Expertise in social media marketing, email campaigns, and content creation
• Knowledge of online advertising platforms such as Google Ads and social media ad management tools
• Excellent communication and project management skills
• Ability to stay updated with the latest industry trends and digital marketing techniques
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Experience in technology or consultancy sectors is a plus