Digital Marketing Specialist

About the Role

Digital Marketing Specialist

enhance brand visibility, increase website traffic, and generate high-quality leads

Key Responsibilities

• Plan, execute, and manage

  online marketing campaigns

  , including SEO/SEM, email marketing, social media, and content marketing.
• Analyze

  web traffic, user behavior, and conversions

  to improve performance.
• Manage and grow our

  social media profiles

  and engage with our online community.
• Create and manage

  content marketing initiatives

  such as blogs, videos, and promotional creatives.
• Collaborate with

  graphic designers

  to develop visually engaging content.
• Monitor and optimize

  digital advertising campaigns

  (Google Ads, Meta Ads, etc.) using data-driven insights.
• Stay updated on

  digital marketing trends

  and align brand presence accordingly.
• Handle

  WordPress website development and updates

  .

Qualifications

• Bachelor’s degree in

  Marketing, Digital Technologies, or a related field

  .

• Minimum 3 years of proven experience

  in digital marketing (preferably in a

  B2B

  environment).
• Proficiency in

  SEO/SEM, email marketing

  , and major

  social media platforms

  .
• Experience with

  Google Ads

  ,

  Meta Ads

  , and other digital advertising platforms.
• Strong

  analytical mindset

  and ability to make data-driven decisions.
• Excellent

  communication and teamwork skills

  .

• Proficiency in Telugu communication

  is mandatory.