Digital Marketing Analyst

Company Description

IRM Enterprises Pvt. Ltd. is an engineering division of Cadila Pharmaceuticals Ltd., which has a group turnover of over US$ 150 million. Established in 1952, the company manufactures pharmaceutical machinery, such as Tablet Presses, Capsule Filling Machines, and R&D Equipment, enjoying market leadership in over 40 countries. Our commitment to quality and reliability has made us a trusted name in both Indian and Overseas Markets. With a mission to achieve zero defect dispatch, we continually improve our products and services. We have a dedicated office in Florida, USA, to serve the demanding US market.

Role Description

This is a full-time on-site role located in Ahmedabad for a Digital Marketing Analyst. The Digital Marketing Analyst will be responsible for analyzing web traffic and data, developing insights to optimize online marketing strategies, and communicating findings effectively to stakeholders. The role will involve monitoring key performance metrics, utilizing data analysis tools, and contributing to overall marketing strategy development.

Qualifications

• Strong Analytical Skills and proficiency in Data Analytics and Data Analysis
• Experience in Web Analytics to monitor and analyze online traffic
• Excellent Communication skills to present and convey data-driven insights
• Ability to work collaboratively on-site in Ahmedabad
• Bachelor’s degree in Marketing, Business, Statistics, or a related field
• Experience in the pharmaceutical or engineering industry is a plus

🔹 Desired Skills:

• Strong understanding of SEO, SEM, Email & Social Media Marketing
• Experience in B2B/Pharma industry preferred
• Google Analytics, Ads & CRM knowledge
• Excellent analytical & communication skills

If you have a passion for digital growth and innovation — we’d love to hear from you! 🚀