Digital Marketing Analyst

Role Overview: You will be responsible for maintaining and operating day-to-day campaign spend and allocation for the client's paid search portfolio. Additionally, you will identify and execute optimization recommendations to increase campaign ROI. It is crucial for you to partner closely with the product development, sales, and technical account management teams to drive platform innovation and capture market opportunities. Managing the DeltaX bid tool for campaign trafficking, optimization, and reporting will also be a part of your daily tasks. Providing comprehensive campaign analytics, including paid search insights and building strong relationships with clients and client partners will be essential. Your ability to understand the client's business goals to anticipate future needs and help determine ideal solutions is key to success in this role. Key Responsibilities: - Maintain and operate day-to-day campaign spend and allocation for the client's paid search portfolio - Identify and execute optimization recommendations to increase campaign ROI - Partner closely with product development, sales, and technical account management teams to drive platform innovation - Manage DeltaX bid tool for campaign trafficking, optimization, and reporting - Deliver comprehensive campaign analytics, including paid search insights - Build and nurture relationships with clients and client partners - Understand the client's business goals to anticipate future needs and recommend ideal solutions Qualifications Required: - Ability to thrive in a fast-paced environment and be motivated to take on new challenges - Demonstrate initiative and work effectively both independently and in a team environment - Proactive, organized, and result-oriented with a strong sense of ownership - Good oral and written communication skills - Willingness to learn, adapt, and grow - Basic Excel and Presentation skills,