Digital Marketing Analyst

As a Google Adwords Campaign Manager, your role involves managing Google Adwords Campaigns to enhance Return on Investment and generate detailed reports. You will be required to develop performance metrics to offer recommendations and consistently revise campaign strategy. Your understanding of data and ability to make decisions based on Web Analytics data will be crucial in optimizing campaign performance. Additionally, you will oversee Search Engine Optimization for specific products and create comprehensive reports. Engaging in all aspects of search engine marketing (SEM) campaigns including initial planning, implementation, monitoring, optimization, analysis, and reporting will also be part of your responsibilities. - Manage Google Adwords Campaigns to improve Return on Investment and generate reports - Develop performance metrics to provide recommendations and continually revise campaign strategy - Understand data and arrive at decisions based on Web Analytics data and generate reports - Manage Search Engine Optimization for a few products and generate reports - Engage in all facets of search engine marketing (SEM) campaigns, including initial planning, implementation, monitoring, optimization, analysis, and reporting - Proven experience in managing Google Adwords Campaigns and optimizing ROI - Strong analytical skills with the ability to interpret Web Analytics data - Familiarity with Search Engine Optimization practices - Excellent communication and reporting skills - Ability to work effectively in a fast-paced environment and meet deadlines,