Digital Campaign Manager

Seeking a highly skilled Digital Campaign Manager with expertise in campaign strategy, ad optimization, and lead generation. Requires strong analytical skills and hands-on experience with ad platforms.

• Develop, execute, and optimize multi-channel ad campaigns (Google Ads, Meta Ads, LinkedIn, Programmatic).
• Create high-impact ad creatives, audience segmentation, and bid optimization tactics.
• Manage A/B testing to improve CTR, CPC, and conversion rates.
• Develop high-converting lead generation campaigns (B2B/B2C).
• Optimize landing pages, lead forms, and CTAs.
• Implement retargeting & lookalike audience strategies.
• Monitor and analyze KPIs (ROAS, CPA, CTR, CPL) and generate reports.
• Manage ad budgets effectively.
• Execute programmatic ad campaigns using DSPs, SSPs.

• 3+ years of experience in digital advertising, PPC, and lead generation.
• Expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, Twitter Ads, YouTube Ads.
• Strong knowledge of SEO, landing page CRO, and A/B testing.
• Experience in lead generation, CRM integrations (HubSpot, Salesforce), and email automation.
• Proficiency in Google Analytics, Data Studio, and reporting tools.
• Familiarity with programmatic advertising and DSPs.

• Experience with SaaS, B2B, eCommerce, or high-ticket service campaigns.
• Knowledge of Chatbots, AI-driven lead generation, marketing automation.
• Google Ads & Meta Blueprint Certification is a plus.