Digital Analytics Associate

Associate - Digital Analytics

Office Location

Position Description

• Work independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps.
• Work as an individual contributor and handle pipeline of tagging requests received from various clients as well as support large scale projects.
• Develop, design, build, test, and monitor of Web data layer and web tags/pixels.
• Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed.
• A good understanding of Google ecosystem and can perform tagging across all Google platforms including marketing platforms.
• Work with program managers/customer service team for timely implementation of changes in tagging due to site changes.
• Tagging schemas and specifications for new sites and new site features.
• Quality assurance and debugging of tagging as implemented by developers.
• Write tagging specifications/flow for developers for enhanced ecommerce websites/apps.
• Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA).
• Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager. Server-side tags implementation is a plus.
• Write SQL/Big Queries to verify and report on Google Analytics in the data warehouse.
• Access the Google Tag Manager and Google Analytics APIs for automating tasks.
• Quality assurance and debugging of tagging as implemented by developers.

Responsibilities

• Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM).
• Hands-on in Looker Studio (Previously Data Studio) is a plus.
• Experience architecting, designing, and implementing data within a data layer.
• Experience in reporting and data crunching.
• Experience debugging analytics and other HTTP requests with browser developer tools/extensions.