Digital Analytics Associate

Role Overview: As an experienced professional in tag configuration and development, you will be responsible for configuring tags and developing data layers using Google Tag Manager for web and mobile applications. You will work independently on these tasks, ensuring the proper implementation of tags to meet the requirements of various clients. Key Responsibilities: - Handle a pipeline of tagging requests from clients, working as an individual contributor to support large-scale projects by developing, designing, building, testing, and monitoring web data layers and tags/pixels. - Collaborate with interactive marketing teams, such as paid media, social media, and organic search engine optimization, to track and merge data with web analytics. - Perform tagging across all Google platforms, including marketing platforms, leveraging expertise in the Google ecosystem. - Work closely with program managers and customer service teams to ensure timely implementation of tagging changes due to site modifications. - Create tagging schemas and specifications for new sites and features, write tagging specifications for developers on enhanced ecommerce websites and apps, and implement proper cookie consent triggers to comply with regulatory standards like GDPR and CCPA. - Use JavaScript to extract data from the DOM, dataLayer, JavaScript variables, and data objects for integration into Google Tag Manager. - Utilize knowledge of server-side tags implementation and the ability to write SQL/Big Queries to verify and report on Google Analytics in the data warehouse. - Access Google Tag Manager and Google Analytics APIs for task automation, and perform quality assurance and debugging of implemented tags. Qualifications Required: - Experience with configuring tags and developing data layers using Google Tag Manager. - Proficiency in collaborating with interactive marketing teams and working on large-scale tagging projects. - Knowledge of tagging schemas, specifications, and cookie consent triggers for compliance with regulatory standards. - Ability to extract data using JavaScript and integrate it into Google Tag Manager. - Familiarity with server-side tags implementation and writing SQL/Big Queries for Google Analytics reporting. - Experience in accessing Google Tag Manager and Google Analytics APIs for task automation and quality assurance. (Note: No additional details of the company are present in the job description),