Digital Advertising Executive

Job Description

Company Description Tractor Junction, founded in 2017, is India's leading digital marketplace dedicated to farmers. With a vision of revolutionizing the rural auto ecosystem, we empower rural communities by providing comprehensive auto services tailored to the needs of farming, agriculture, commercial vehicles, and construction equipment. Our services include buying, selling, financing, insuring, servicing, and providing warranties for both new and used tractors and farm equipment. Our mission is to transform the rural auto ecosystem through digitization, ensuring a more connected and efficient future for agriculture in India. Role Description End-to-end management of performance marketing activity across paid social channels, majorly Facebook. Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance. Develop test and learn initiatives across Paid Social. Work with Digital Marketing to ensure messaging across all channels are consistent and aligned. Work closely with the wider marketing team to optimize audience strategies. Ensure the budget is spent across performance channels efficiently. Track and report on key performance indicators of media activity. Managing the day-to-day digital marketing strategy and operations. Providing reports and analysis to demonstrate effective ROI to key stakeholders. Own all performance targets and budgets across marketing objectives such as new user acquisition. Monitor and optimize channels and campaigns to achieve business objectives around quality and scale. Analyse results and make data-driven recommendations for the optimization of future marketing campaigns Coordinate with cross-functional teams (product, content, data, CRM) to define metrics, measure performance, and develop actionable insights Requirements:- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram) Website Analytics (mostly in Google Analytics) Keyword Research skills Experience working on a Performance Media (SEM and Social) strategy Qualifications Strong Analytical Skills Effective Communication and Customer Service skills Experience in Marketing and Sales Excellent written and verbal communication skills Ability to work collaboratively in a team environment Experience in the agricultural or auto industry is a plus Bachelor's degree in Marketing, Business, or a related field Show more Show less