Digital Advertising Analyst

Digital Advertising Analyst

Key Responsibilities

• Plan, set up, and manage digital advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic channels.
• Monitor daily performance of campaigns and ensure KPIs such as CTR, CPC, CPA, ROAS, and conversions are met.
• Analyze campaign data and generate weekly/monthly performance reports with actionable insights.
• Optimize targeting, bidding strategies, ad placements, and creative performance to maximize results.
• Assist in budget planning, pacing, and ensuring appropriate spend allocation.
• Collaborate with creative and strategy teams to ensure ad copies and creatives align with campaign objectives.
• Conduct competitor benchmarking and audience analysis to recommend data-driven strategies.
• Troubleshoot tracking issues (UTM setup, pixels, tags, analytics) and coordinate with tech teams when needed.
• Stay updated with industry trends, algorithm updates, and platform-specific best practices.
• Support the account management team in presenting insights, recommendations, and campaign outcomes to clients.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Data Analytics, or a related field.
• 1–3 years of experience in digital advertising, performance marketing, or analytics (agency experience preferred).
• Strong understanding of platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Proficiency with Excel/Google Sheets for reporting and data analysis.
• Ability to interpret data, identify patterns, and generate actionable insights.
• Knowledge of tracking tools (GA4, Google Tag Manager, pixel setup, UTM creation) is a plus.
• Strong communication and presentation skills.
• High attention to detail, ability to multitask, and a problem-solving attitude.