diagnostic marketing head

Job Description of Diagnostic Marketing Head

The Diagnostic Marketing Head for a hospital laboratory is a senior leadership role responsible for developing and executing comprehensive marketing strategies specifically to promote the lab's services, enhance brand awareness, and drive patient and doctor referrals. This role involves a blend of strategic planning, business development, and team leadership within the unique context of the healthcare and diagnostics industry.

Key Responsibilities

• Strategic Planning & Branding: Develop and implement short-term and long-term marketing plans for pathology and radiology services. Establish and maintain the lab's brand identity and reputation within the healthcare community.
• Market Analysis: Conduct in-depth market research and competitor analysis to identify growth opportunities, understand customer needs (patients and doctors), and prepare market forecasts.
• Business Development & Outreach:
• Build and maintain strong relationships with doctors, clinics, hospitals, corporate clients, and insurance providers to increase referrals and secure tie-ups.
• Organize and coordinate outreach programs such as health camps, CME (Continuing Medical Education) events, and awareness campaigns to educate the community about specialized treatments and diagnostic services.
• Campaign Management: Plan and oversee multi-channel advertising and promotional campaigns, including digital, print, and public relations efforts.
• Digital Marketing: Manage the lab's online presence, including the website, social media, SEO, and email campaigns, to improve digital engagement and lead conversions.
• Performance Monitoring & Budgeting: Prepare and manage the annual marketing budget, ensuring efficient allocation of resources. Monitor and analyze the effectiveness of all marketing initiatives using key performance indicators (KPIs) and report on ROI to senior management.
• Collaboration & Leadership: Lead and mentor the marketing and sales teams, providing guidance and support. Collaborate closely with clinical staff, lab operations, and other hospital departments to align marketing strategies with overall business objectives.
• Compliance: Ensure all marketing and advertising activities comply with healthcare regulations, ethical practices, and professional standards.

Essential Qualifications & Skills

• Education: A Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field is typically required, with a Master's degree or MBA often preferred.
• Experience: Significant experience (typically 7+ years) in marketing, with a minimum of 3-5 years in a healthcare, hospital, or diagnostic setting is essential. Proven experience in a leadership or managerial role is also critical.
• Skills:
• Strong strategic thinking and leadership abilities.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in digital marketing tools (SEO, social media, CRM systems like Salesforce) and data analysis.
• In-depth understanding of healthcare market dynamics, doctor referral management, and industry trends.
• Ability to manage multiple projects, prioritize tasks, and make data-driven decisions.

This role requires a dynamic individual who can combine a strategic vision with hands-on execution to drive the growth and reputation of the hospital's diagnostic services

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person