Deputy Manager - Business Growth

Purpose/Objective

As a Growth Manager - Airport Initiatives, you will be responsible for driving digital and business growth across one or more airport verticals (such as Duty Free, F&B, Retail, Transport, or Meet & Greet). You will own revenue outcomes, digital conversions, and partner collaboration within your Line of Business (LoB), working closely with cross-functional teams.

Key Responsibilities of Role

Revenue Ownership & Growth Execution • - Achieve revenue and GMV targets for your assigned Line of Business. • - Monitor performance against AOP and optimize for ROI across campaigns and initiatives. • - Identify growth opportunities using user insights, sales funnel analysis, and competitor benchmarking. Digital Growth Initiatives • - Design and execute digital campaigns (CRM, SEO/SEM, Push, In-app, Web) to drive conversions and repeat usage. • - Implement experiments such as A/B tests, micro-journey improvements, and bundling strategies to improve conversion rate and order value. • - Partner with Product and Tech teams to improve user experience and remove drop-offs. Category & Partner Management • - Collaborate with airport category teams, vendors, and operational stakeholders to align on stock, pricing, assortment, and customer service. • - Launch and manage promotional offers, seasonal campaigns, and merchant partnerships. Data & Reporting • - Use dashboards and performance reports to monitor KPIs and identify issues proactively. • - Create weekly and monthly business review decks with actionable insights and next steps.

Technical Competencies

Hands-on experience in campaign planning, performance marketing, CRM, or growth analytics.,Proficient in using tools like Excel, Google Analytics, Mixpanel, or similar BI dashboards.,Excellent written and verbal communication skills,Comfortable working with cross-functional teams and external vendors

Qualifications and Experience

MBA or equivalent from a Tier-1/Tier-2 institute preferred. 3-6 years of experience in growth, category management, e-commerce, or business operations.