Deputy Manager-Analytics

Company Description

WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence.We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400+ clients with the help of our 44,000+ employees.Execute/deliver on database marketing strategy for outbound channels that aligns with global & regional marketing goals to achieve campaign objectives.Support planning, development, execution and tracking of outbound marketing (campaign specific, as well as ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs.Monitors automated triggers and campaigns and addresses defects.Support quality control by conducting data discovery and other data exploration activities to identify flaws and fix automation flowcharts and CDP segments to maintain the accuracy of the campaign.Ensure processes are followed globally and consistently throughout team.Ensure legal and privacy requirements are understood and proactively managed.Contribute to standards, best practices and process documentation and helps to maintain them in a centralized portal.Building the campaigns based on the brief request provided by the client.Building ad-hoc campaigns which included channels like paid media, email, push notifications, SMS etc.Building campaigns for a loyalty program whose business is focused into travel and hospitality.

Qualifications

Hands on Experience on Salesforce Marketing Cloud Automation Studio, Email Studio.Hands on Experience on SQL.Knowledge on Marketing Management.(Not Mandatory)