Woliba (Work Life Balance) is on a mission to automate employee engagement. We have a powerful platform and an arsenal of 50+ specialized landing pages—now we need the engine to drive them.We are looking for a Demand Generation Specialist who lives and breathes "high-intent" marketing. You won't have a million-dollar budget; instead, you will use surgical precision with Google Ads, SEO, and Conversion Rate Optimization (CRO) to steal market share from legacy competitors and turn cold traffic into "Aha!" moments.Key Responsibilities

Competitor Conquesting: Own the strategy and execution for our "Woliba vs. [Competitor]" campaigns. You will manage Google Ads (Search/Retargeting) with a focus on high-intent, exact-match keywords
Landing Page Optimization: Manage and iterate on our 50+ landing pages. You’ll use A/B testing to improve conversion rates and ensure the messaging aligns perfectly with user pain points
Automated Lead Nurture: Since we don't have a large sales team, you will build the "automated salesperson"—designing email drip campaigns and triggers that move leads from "just looking" to "ready to buy."
Inbound Funnel Architecture: Map the journey from an ad click to a product demo. You will implement tools (like interactive product tours) to help the product sell itself
Low-Budget Growth Hacking: Find creative ways to drive traffic, including LinkedIn "guerrilla" marketing, partnership SEO, and mining competitor reviews for ad copy gold

Technical Requirements

3-5 Years in B2B SaaS: You’ve done this before for a startup or a scaling software company
Google Ads Mastery: Deep experience in Search and Display, specifically with competitor bidding and "Quality Score" optimization to keep costs low
SEO & Programmatic Content: Understanding of how to rank comparison pages and use "Long-tail" keywords to capture niche HR pain points
Marketing Automation: Proficiency in tools like HubSpot, Marketo, or Zapier to connect landing page forms to email sequences
Data Literacy: You don't just report on clicks; you report on CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend)

Who You Are

The "Swiss Army Knife": You can write the ad copy, set up the tracking pixel, and tweak the landing page layout yourself
Budget-Conscious: You treat the marketing budget like your own money—finding the most efficient path to revenue
Mission-Driven: You believe in Work-Life Balance and want to help companies provide it to their employees

More Jobs at Woliba

Senior Software Engineer (PHP/Laravel)

Pune, Maharashtra, India

5.0 - 5.0 yrs

Salary: Not disclosed

Customer Success Manager

India

4.0 - 4.0 yrs

Salary: Not disclosed

QA Engineer

india

2.0 - 2.0 yrs

Salary: Not disclosed

QA Engineer

india

2.0 - 4.0 yrs

Salary: Not disclosed

AI Engineer – Generative AI & Agent Systems

pune, maharashtra, india

6.0 - 6.0 yrs

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.