Demand Generation Executive

Responsibilities:

• Source and acquire qualified leads through

  digital channels, walk-ins, referrals, and outbound initiatives

• Drive

  cross-category conversions across Vet → Grooming → Retail

  journeys to maximize lifetime value
• Manage

  inbound leads

  received through calls, WhatsApp, website/CRM, and coordinate timely follow-ups
• Track and optimize the

  new customer acquisition funnel

  — from first touch to conversion
• Collaborate with Operations, Marketing & CRM teams to run

  targeted campaigns for repeat & cross-sell

• Maintain

  accurate and updated lead status

  on CRM for visibility and performance tracking
• Identify bottlenecks in the funnel and suggest

  data-backed improvements

• Prepare weekly reports on

  lead volumes, response time, conversion %, and category-wise adoption

Key Deliverables:

• New Customer Acquisition Growth
• Improved Multi-Category Adoption / Cross-Category Conversions
• Faster Lead Response Time & Higher Conversion Rates
  

Requires Skills & Competencies:

• Strong understanding of

  lead funnels and customer journey management

• Good communication skills to influence customers across multiple product/service lines
• Proficiency in

  CRM tools, WhatsApp Business, call handling & lead dashboards

• Data-driven mindset with ability to

  analyze and report performance metrics

• Ability to work with cross-functional teams and

  drive demand-gen initiatives end-to-end

• Customer-first mindset, high ownership, and a target-driven attitude