Dealer Center Expert - Automotive Dealership- Job duties performed on Zoom.

Position Overview

Dealer Center CRM Specialist

Requirements

Key Responsibilities

• CRM Management & Optimization
• Oversee day-to-day use of Dealer Center CRM.
• Configure, customize, and troubleshoot the system to match dealership needs.
• Ensure accurate data entry, lead tracking, and reporting.
• Lead & Customer Management
• Manage incoming leads from multiple sources (website, social media, third-party platforms).
• Assign, monitor, and track leads through the sales pipeline.
• Ensure prompt follow-up and proper communication with customers.
• Reporting & Analytics
• Generate and analyze performance reports (leads, sales conversions, marketing campaigns).
• Provide insights to management for process improvements.
• Track KPIs including response times, appointment show rates, and sales closing ratios.
• Training & Support
• Train sales and marketing staff on Dealer Center CRM functions and best practices.
• Act as the primary support contact for CRM issues.
• Develop and update standard operating procedures for CRM usage.
• Process Improvement
• Collaborate with sales, marketing, and management teams to streamline workflows.
• Identify inefficiencies and propose solutions to enhance productivity.
• Integrate CRM with third-party tools for automation and improved customer experience.
• Qualifications
• Proven experience using Dealer Center CRM (or a similar automotive CRM platform).
• Strong understanding of dealership sales processes and automotive retail operations.
• Proficient in reporting, analytics, and CRM customization.
• Excellent communication and organizational skills.
• Ability to train and support team members with varying technical abilities.
• Strong problem-solving skills and attention to detail.
• Familiarity with digital marketing platforms (Google Ads, Facebook Ads, etc.) is a plus.
• Preferred Skills
• Experience with inventory management within Dealer Center.
• Knowledge of automotive compliance and documentation.
• Understanding of integrations between CRM, marketing tools, and dealership websites.
• Ability to work in a fast-paced, results-driven environment