Sony Pictures Networks India logo

Data Analyst (Location: Malad, Mumbai)

5 - 8 years

0 Lacs

mumbai metropolitan region

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

data research reporting strategy content support planning collaboration statistics analytics monitoring schedule segmentation analysis synthesize programming marketing reports development engagement drive measurement excel power database management python communication storytelling

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title


Purpose


Education


Experience


Location


Reporting Relationship


Business/Channel/Function


Key Responsibilities


Consumer Research & Insight

  • Independently analyse audience data from BARC, OTT platforms, and internal analytics tools to uncover viewing patterns and content preferences.
  • Closely track viewership fluctuations across all SPN channels and competition channels monitoring schedule changes, new launches and other events like festivals
  • Conduct segmentation and behavioural analysis to understand audience profiles and their evolving media consumption habits.
  • Synthesize qualitative feedback with quantitative data to generate well-rounded insights that inform programming and marketing strategies.


Reporting & Storytelling

  • Build insight reports and presentations that translate complex data into clear, actionable narratives.
  • Present findings to cross-functional teams and contribute to strategic discussions around content development and positioning.


Monitoring Trends & Market Intelligence

  • Monitor emerging content trends, shifts in audience sentiment, and competitor strategies.
  • Provide timely recommendations to support innovation and audience engagement initiatives.


Cross-Functional Collaboration

  • Work closely with teams across Programming, Marketing, Consumer Insights, Digital Strategy, and Qualitative Research to stay aligned and drive unified strategies.


Critical Competencies

  • Deep understanding of television and digital audience measurement systems, including hands-on experience with BARC.
  • Proficiency in data tools such as Excel, Power BI, or Tableau.
  • knowledge of Database management system and Python is a plus (not mandatory)
  • Strong understanding of qualitative research techniques and their application in media strategy.
  • Excellent communication and storytelling skills with the ability to influence decisions.
  • Detail-oriented with a strategic mindset and ability to manage multiple projects.

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