Job
Description
The position is responsible for working with the sales, product and engineering teams to optimize the ad delivery funnel and revenue. The role requires strong understanding of Ad Tech and DMP solutions. Prior experience on using DFP is highly preferred Education: Graduate Degree or B-Tech Preferred Experience: 7 + yrs Location: Gurugram Key Responsibilities: Creation of targetable user segments on DFP and DMP for ad targeting and optimization of the addressable inventory parameters Projection of inventory by working with the content and sales team Working with Ad-product team and engineering team to enhance the Ad product and Ad platform Creation of ad formats and ad tags for new ad formats and POCs Work with tech team and google to optimize the ad delivery funnel for LIV and LIV++ Working with Ad-product team to increase the network and Programmatic revenue Interacting with existing Network partners to improve the yield and revenue On boarding the new programmatic partners Responsible for the delivery of ad ops campaigns sourced in the APAC region, including but not limited to quality control, trafficking, troubleshooting, reporting and optimization. Ensuring good relationships with internal sales, compliance, editorial, technology and product departments including interpretation and application of ad operations SLA, issue resolution and escalation processes. Provide operational support to external and internal clients to resolve any issues Critical Competencies: Behavioural Creative thinking Customer centricity Communication skills Collaboration Strong Analytical Skills Should be able to multitask Technical DMP HTML, Java, SQL Google Ad Manager Why join us? Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as: - India’s Best Companies to Work For 2021 by the Great Place to Work® Institute- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership - ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement - ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary! Show more Show less
