Data Analyst - Adobe Target

Dentsu is a global leader in integrated growth and transformation, driving sustainable solutions and innovation for some of the world's most influential brands. Founded in 1901, dentsu operates in approximately 120 countries

Merkle, a dentsu company, is a leading customer experience management (CXM) firm with over 35 years of expertise in data, technology, and design. Operating in over 30 countries across the Americas, EMEA, and APAC, Merkle specializes in delivering personalized, data-driven marketing strategies that drive growth, engagement, and loyalty for its clients. With a team of more than 16,000 employees, Merkle combines strategic insight with advanced technology to transform customer experiences across platforms and devices.

As we look toward the future, dentsu is focused on Innovating to impact—fostering collaboration, creativity, and cutting-edge technology to drive real, transformative change.

Total Experience:

Location:

Key Responsibilities

- Should be well-versed with Adobe Target to design, execute, and optimise personalised digital experiences across web and mobile platforms.

- Has experience in developing and implementing A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates.

- Analyse data and user behaviour to identify opportunities for optimisation and personalisation.

- Collaborate with cross-functional teams, including marketing, design, and development, to implement targeted campaigns and initiatives.

- Stay updated on industry trends and best practices in digital marketing, personalisation, and optimisation.

- Provide training and guidance to team members on Adobe Target functionalities and best practices.

- Monitor and report on key performance metrics and campaign effectiveness, providing insights and recommendations for continuous improvement.

- Have an understanding of A4T integration

- Have experience in tag managers such as Adobe Launch, GTM, Tealium, etc.

- Have experience in implementing Adobe Web SDK

- Should be able to build Web Analytics KPIs, Technical Requirements and set up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for different business partners.

- Should be well-versed with Adobe Analytics Features (Variables, Report Suite Configurations, Metrics, Dimensions, Segments, etc.)

Tool expertise needed:

Must Have Skills:

- Basic JS, HTML and CSS understanding

- Proficient with Adobe suite and MS Office tools (especially Excel, PowerPoint).

- Excellent communication & analytical skills are desired.

- Ability to manage and prioritise multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism.

- Comfortable with remote video collaboration tools, e.g., Zoom, Teams, etc.