Data Analyst - Adobe Target

Key Responsibilities

- Should be well-versed with Adobe Target to design, execute, and optimise personalised digital experiences across web and mobile platforms.

- Has experience in developing and implementing A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates.

- Analyse data and user behaviour to identify opportunities for optimisation and personalisation.

- Collaborate with cross-functional teams, including marketing, design, and development, to implement targeted campaigns and initiatives.

- Stay updated on industry trends and best practices in digital marketing, personalisation, and optimisation.

- Provide training and guidance to team members on Adobe Target functionalities and best practices.

- Monitor and report on key performance metrics and campaign effectiveness, providing insights and recommendations for continuous improvement.

- Have an understanding of A4T integration

- Have experience in tag managers such as Adobe Launch, GTM, Tealium, etc.

- Have experience in implementing Adobe Web SDK

- Should be able to build Web Analytics KPIs, Technical Requirements and set up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for different business partners.

- Should be well-versed with Adobe Analytics Features (Variables, Report Suite Configurations, Metrics, Dimensions, Segments, etc.)

Tool expertise needed:

Must Have Skills:

- Basic JS, HTML and CSS understanding

- Proficient with Adobe suite and MS Office tools (especially Excel, PowerPoint).

- Excellent communication & analytical skills are desired.

- Ability to manage and prioritise multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism.

- Comfortable with remote video collaboration tools, e.g., Zoom, Teams, etc.