2.0 - 6.0 years

0 Lacs

pune, maharashtra

On-site

You will be part of a global leader in integrated growth and transformation, dentsu, which operates in approximately 120 countries with a team of around 68,000 employees. Within dentsu, Merkle, a leading customer experience management firm, specializes in delivering personalized, data-driven marketing strategies that drive growth, engagement, and loyalty for clients. As a member of this dynamic team, you will be responsible for the following: - Designing, executing, and optimizing personalized digital experiences across web and mobile platforms using Adobe Target. - Developing and implementing A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversio...

Posted 1 month ago

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Data Analyst - Adobe Target Dentsu Aegis Network

2.0 - 4.0 years

3 - 8 Lacs

Pune

Work from Office

Key Responsibilities - Should be well-versed with Adobe Target to design, execute, and optimise personalised digital experiences across web and mobile platforms. - Has experience in developing and implementing A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates. - Analyse data and user behaviour to identify opportunities for optimisation and personalisation. - Collaborate with cross-functional teams, including marketing, design, and development, to implement targeted campaigns and initiatives. - Stay updated on industry trends and best practices in digital marketing, personalisation, and optimisation. - Provide training and guidance to t...

Posted 3 months ago

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