346 Adobe Target Jobs

PwC AC India is hiring for professionals with Adobe product management experience(excluding the creative suite)- AEM exposure, driving the projects and navigating way forward with stakeholders as well as able to suggest integrations Good communication skills Adobe Target will be preferred Content publishing experience The Digital Marketing & Sales Experience team develops network strategy for pwc.com, drives the innovation and investment roadmap technology for PwCs MarTech stack. The Digital Product Senior Associate supports network users needs and business stakeholders to enhance the digital product offering. Acting as a subject matter expert on platform best practices, this role will support the Product Team to co-ordinate & plan releases by working the IT Team to implement the roadmap. Key Skills: Understanding of Adobe AEM (or similar) and experience of managing multiple websites via a shared environment; Working within the agile development process including requirements gathering, user stories, backlog planning, testing and deployment; Identifying product requirements and future enhancements by working with stakeholders to support & develop product deliverables; Navigating complex problems and stakeholders, evaluating and prioritizing needs and creating actionable recommendations; Identifying opportunities to create best-in-class capabilities by leveraging stakeholder feedback and team knowledge/expertise in order to connect company strengths with available resources; Following Model Agile principles by maintaining a groomed backlog and providing prioritization for backlog; Leveraging data and tools to understand user behaviour and making actionable recommendations for pwc.com/global. Utilizing tools such as Crownpeak and Lighthouse, along with collaborating with vendors and internal teams, to troubleshoot and resolve global website technical issues promptly; Conducting routine global website audits to ensure content accuracy, consistency, and compliance with organizational standards and branding guidelines; Providing Quality Assurance support by testing website functionalities, identifying defects, and coordinating with developers for timely resolution; Trafficking request tickets for website content updates: managing workflow of assignments to content development vendor, ensuring accuracy, specificity and completeness of requests. Providing ad-hoc support to the team by assisting with tasks, such as website testing, data gathering, back-up when team bandwidth is at capacity, removing outdated or expired content. Shift time: 2-11pm IST

About the Role: We are seeking a highly skilled and experienced Senior Adobe Experience Platform (AEP) Developer to join our growing team. In this role, you will play a critical part in Support & maintenance, design, development, and implementation of innovative customer data solutions within the AEP ecosystem. You will be responsible for building and maintaining robust data pipelines, integrating data from various sources, and developing custom solutions to meet the unique needs of our business. Key Responsibilities: AEP Platform Expertise: Deep understanding of the AEP suite, Experience Data Model (XDM), Data Science Workspace, and other relevant modules. Proficient in AEP APIs, Web SDKs, and integrations with other MarTech platforms (Adobe Target, CJA, AJO, Adobe Campaign etc.). Experience with AEP data ingestion, transformation, and activation. Strong understanding of data modeling principles and best practices within the AEP ecosystem. Data Engineering & Development: Design, develop, and maintain high-quality data pipelines and integrations using AEP and other relevant technologies. High level knowledge and understanding to develop and implement custom solutions within the AEP environment using scripting languages (e.g., JavaScript, Python) and other relevant tools. Troubleshoot and resolve data quality issues and performance bottlenecks. Ensure data accuracy, consistency, and security across all stages of the data lifecycle. Customer Data Solutions: Collaborate with cross-functional teams (e.g., marketing, product, data science) to understand the issues and support to fix problems. Support and maintenance of developed data-driven solutions to improve customer experience, personalize marketing campaigns, and drive business growth. Analyze data trends and provide insights to inform business decisions. Project Management & Collaboration: Contribute to the planning and execution of AEP projects, ensuring timely delivery and adherence to project timelines and budgets. Effectively communicate technical concepts to both technical and non-technical audiences. Collaborate with team members and stakeholders to ensure successful project outcomes. Stay Updated: Stay abreast of the latest advancements in AEP and related technologies. Continuously learn and expand your knowledge of data management, data science, and customer experience. Qualifications: Education: Bachelors degree in computer science, Engineering, or a related field (or equivalent experience). Experience: Overall IT experience of 5+ years with 3-4 years of hands-on experience with Adobe Experience Platform (AEP). Technical Skills: 3+ Strong proficiency in JavaScript, or other relevant programming languages. 3 years of experience with RESTful APIs, JSON, and XML. 3+ years of experience with data warehousing, data modeling, and data quality best practices. 3+ years of experience in Tag management system like Adobe Launch 2+ years of experience working with WebSDK Experience of Adobe Analytics is a plus. Knowledge and experience on leveraging Python libraries and tools for data cleaning and analysis is a plus Experience with cloud platforms (e.g., AWS, Azure, GCP) is a plus. Soft Skills: Excellent analytical and problem-solving skills. Strong communication, interpersonal, and collaboration skills. Ability to work independently and as part of a team. Detail-oriented and results-driven. Strong organizational and time-management skills. Bonus Points: Experience with other Adobe Marketing Cloud solutions (e.g., Adobe Analytics, Adobe Target). Experience with Agile development methodologies. Experience with data visualization tools (e.g., Tableau, Power BI). Experience with data governance and compliance (e.g., GDPR, CCPA). Understanding of Real-time Customer Data Platform (RT-CDP)

Design, implement, and manage Adobe Experience Platform (AEP) solutions including data ingestion, dataset management, schema design, and profile unification. Create and configure Adobe Experience Data Model (XDM) schemas to meet business and technical requirements. Build and maintain data ingestion pipelines from various sources (APIs, batch uploads, streaming sources) into AEP. Implement identity stitching strategies to build unified customer profiles across multiple data sources. Apply Data Governance and Privacy Management policies to enforce GDPR, CCPA compliance. Configure and manage data usage policies, consent, and privacy frameworks within AEP. Integrate AEP with Adobe Experience Platform Launch, Adobe Analytics, Adobe Campaign, Adobe Target, and other Adobe/third-party tools. Develop advanced SQL queries (Adobe Query Service – AEP SQL) for data segmentation, reporting, and analytics. Troubleshoot ingestion, schema, identity graph, and data activation issues. Monitor platform performance, data quality, and ensure the stability of data flows. Collaborate closely with cross-functional teams (Data Engineers, Solution Architects, Marketers) to implement use-case-driven solutions. Required Skills & Experience: 5+ years of experience implementing and managing Adobe Experience Platform (AEP) solutions. Strong hands-on expertise in: Adobe Experience Data Model (XDM) design and implementation and Data ingestion methods and dataset configuration. Identity stitching and Customer Profile unification. Proficient in: o Adobe Query Service (AEP SQL). o JSON, SQL, JavaScript. o Data governance frameworks (consent management, privacy controls). Integration experience with Adobe solutions (Adobe Campaign, Adobe Analytics, Adobe Target) and third-party systems (via REST APIs). Good understanding of real-time data processing and activation workflows. Strong analytical, problem-solving, and communication skills.

Job role Adobe Analytics Developer (with minimum 4+ years of experience), who will be responsible for designing, implementing, and managing Adobe Analytics solutions, ensuring accurate data collection and providing actionable insights. Key Responsibilities: Implementation & Configuration: Design and implement Adobe Analytics solutions, including tag management and tracking on various digital platforms including web, mobile, and apps. Design and deploy complex tracking solutions using Adobe Launch, including custom code development and debugging Configure and manage Adobe Analytics reporting suites, including custom variables, events and metrics. Configure and maintain Adobe Analytics reports and dashboards. Develop and integrate custom solutions using JavaScript, HTML and other web technologies to extend Adobe Analytics capabilities. Data Layer and Tag Management: Develop and maintain robust data layer specifications to ensure accurate and consistent data collection. Implement and manage Adobe Launch rules, data elements and extensions to support dynamic tracking requirements. Troubleshoot and resolve technical issues related to tag management and data collection. Data Analysis & Reporting: Analyse large datasets to identify trends, patterns and opportunities for optimization. Develop custom reports and dashboards in Adobe Analytics to meet advanced business needs and objectives. Utilize Adobe Analysis Workspace to create and optimize complex visualizations and data analyses. Technical Expertise: Advanced proficiency with Adobe Analytics, Adobe Launch, and related Adobe Experience Cloud tools. Strong knowledge of JavaScript, HTML5, CSS and web technologies Experience with SQL, ETL processes and data warehousing is advantageous Develop and maintain Adobe Analytics tracking specifications and documentation. Ensure data accuracy and integrity through rigorous testing and validation. Collaboration & Support: Collaborate with developers to integrate Adobe Analytics with other systems and tools. Troubleshoot and resolve technical issues related to Adobe Analytics implementation. Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret complex data and provide actionable insights. Ability to handle large datasets and perform advanced data analysis.

As an Adobe Analytics Engineer at our company, you will play a key role in utilizing Adobe Analytics tools to track key performance metrics, extract and manipulate data through API integrations, and deliver actionable insights to drive business decisions. Your responsibilities will include: - Designing, implementing, and managing dashboards using Adobe Analytics - Integrating various API endpoints to extract and manipulate data for reporting purposes - Collaborating with cross-functional teams to understand business requirements and deliver actionable analytics insights - Ensuring the accuracy and reliability of data across various channels - Troubleshooting and resolving data discrepancies or issues related to data feeds - Continuously improving and optimizing reporting tools and dashboards for business success Qualifications required for this role include: - 2 to 4 years of experience working with Adobe Analytics and related tools - Proficiency in data visualization and dashboard creation within Adobe Analytics - Strong experience with API integrations to pull data from various endpoints - Solid understanding of web analytics and data tracking methodologies - Familiarity with Adobe Experience Cloud and other Adobe tools - Strong analytical and problem-solving skills - Ability to work in a fast-paced environment with changing priorities Additionally, preferred skills include experience with JavaScript for custom analytics implementation, familiarity with SQL for querying and manipulating data, and experience with Adobe Target, Adobe Campaign, or other marketing platforms. This job opportunity is from hirist.tech.,

Role & responsibilities Oversee the management of website content, ensuring its accuracy and relevance, and coordinating updates and enhancements. Manage Adobe Target by creating and managing experiences, setting up A/B tests, and targeting specific segments of website visitors to deliver personalized experiences and optimize conversion rates. Utilize Adobe Analytic to track and analyse website performance, user behaviour, and conversion metrics. This involves setting up custom reports, analyzing data trends, and providing insights to stakeholders to inform decision-making and improve the website's performance. Conduct regular testing and quality assurance checks to ensure that the website and its various components, such as forms, interactive elements, and personalized experiences, are functioning correctly and providing an optimal user experience. Collaborate with various stakeholders, such as marketing teams, designers, developers, and business owners, to understand requirements, gather feedback, and align website strategies with business goals. Provide training and support to content authors and other website users on using Adobe Target, and Adobe Analytic effectively; create documentation; conduct training sessions; and assist users with troubleshooting and problem-solving. • Stay up to date with the latest trends, best practices, and updates related to Adobe Target, and Adobe Analytic.

Adobe Analytics implementation using Adobe Launch Strong proficiency in JavaScript, HTML, and CSS for custom code implementation and troubleshooting. preferably Adobe Launch. Solid understanding of digital analytics, including metrics, dimensions, Required Candidate profile Adobe Experience Cloud related certifications 6-7 years of proven experience in Adobe Analytics implementation using Adobe Launch Degree in Computer Science, Information Technology, Marketing,

Test Planning and Execution: Develop and execute detailed test plans and test cases for Adobe Launch, Adobe Analytics implementations Issue Identification and Resolution Data Validation and Verification Documentation and Reporting: QA processes. Required Candidate profile 3+ years of exp in Implementation, debugging and QA testing, with a focus on Adobe Analytics and Adobe Launch with analytics tools, data validation, and reporting. Familiarity with JavaScript, HTML

We are looking for a highly skilled and experienced Adobe Experience Cloud Solutions Architect with expertise in Adobe AEP (Adobe Experience Platform), AEM (Adobe Experience Manager), Adobe Target, and Adobe Analytics. This position is suited for someone with a robust technical background, a consulting mindset, and hands-on involvement in extensive digital transformation projects related to Adobe's marketing and experience platforms. As an Adobe Experience Cloud Solutions Architect, your responsibilities will include leading Adobe AEP implementations focusing on data collection strategies, schema design, and WebSDK deployments. You will architect and deliver AEM solutions, including cloud migrations such as transitioning from Sitecore to AEM as a Cloud Service. Designing and implementing personalization strategies using Adobe Target across various enterprise web properties will also be a key aspect of your role. Additionally, you will implement Adobe Analytics and facilitate the migration to CJA (Customer Journey Analytics) as part of modernization efforts. Your expertise will be crucial in providing guidance on Adobe Experience Cloud products to both internal and client teams. Collaboration with cross-functional teams, including business stakeholders, to extract value from Adobe solutions will be essential. Furthermore, you will closely work with implementation partners on delivery engagements. The ideal candidate should possess hands-on experience with Adobe AEP, AEM, Target, and Adobe Analytics. Expertise in WebSDK migration and deployment, along with experience in tag management and data layer design, is required. A strong architectural understanding of AEM Cloud Services and headless CMS integrations is crucial. Demonstrated success in migration projects, such as Sitecore to AEM and AppMeasurement to WebSDK, is preferred. A Bachelor's Degree in Engineering or a related field is necessary. Excellent communication and stakeholder management skills are vital for this role. The ability to work comfortably in agile environments and manage multiple enterprise clients is also expected. Preferred qualifications include Adobe Certifications in AEP, AEM, or Analytics, experience working with global enterprise clients, and a minimum of 12+ years of overall experience with at least 10 years in Adobe Experience Cloud. This is a full-time position with work from office (WFO) only. The job location is in Surat, India. For further details, please contact [email protected],

As an Adobe Enterprise Architect, you will be responsible for leading the architecture, strategy, and design of large-scale digital experience solutions using the Adobe Experience Cloud. You will collaborate with business stakeholders, technology leaders, and delivery teams to ensure that the Adobe ecosystem is aligned with enterprise strategy, scalable, secure, and integrated across the digital landscape. Your key responsibilities will include defining and owning the end-to-end enterprise architecture strategy for Adobe Experience Cloud solutions across various platforms, translating business goals into scalable Adobe solution architectures, leading solution design, integration, and governance across Adobe products, providing architecture oversight for implementations, migrations, and cloud adoption, defining standards and best practices for Adobe solution delivery, collaborating with security and compliance teams, guiding technical leads and development teams, evaluating third-party integrations, and driving innovation initiatives leveraging Adobe Sensei AI and customer journey orchestration. To excel in this role, you are required to have a Bachelor's/Master's degree in Computer Science, Information Systems, or related field, along with 12+ years of IT experience, with a significant portion in Adobe Experience Cloud architecture. You should have deep expertise in Adobe Experience Manager, strong knowledge of other Adobe products, experience in designing enterprise-grade digital platforms, proficiency in cloud-native architecture, and knowledge of API-led architecture, microservices, headless CMS, and integrations with CRM/ERP/eCommerce. Excellent leadership, communication, and stakeholder management skills are essential, along with the ability to define roadmaps and governance models. Additionally, it would be beneficial if you have Adobe certifications, familiarity with DevOps, CI/CD, containerization, experience with enterprise platforms like Salesforce or SAP, knowledge of AI/ML personalization and CDP, and prior consulting or digital agency experience. At Adobe, you will have internal opportunities for career growth through creativity, curiosity, and continuous learning. You will be part of an exceptional work environment with colleagues dedicated to helping each other grow. If you are seeking to make an impact and thrive in a supportive and innovative workplace, Adobe is the place for you.,

As an Application Developer at IBM, you'll work with clients to co-create solutions to major real-world challenges by using best practice technologies, tools, techniques, and products to translate system requirements into the design and development of customized systems. In your role, you will be responsible for: Adobe Analytics Implement and configure Adobe Analytics for tracking user interactions on websites and mobile applications. Set up and manage eVars, props, and events for capturing data. Deploy Adobe Analytics using Tag management solutions and ensure the accurate collection of data. Collaborate with developers to implement data layers and custom tagging solutions. Maintain and update tags across web and mobile platforms as required by new campaigns or tracking needs. Optimize the tagging setup for performance and data accuracy. Troubleshoot and debug analytics issues using tools such as Adobe Debugger, browser dev tools, and Charles Proxy. Perform audits of the Adobe Analytics and Target implementation to ensure accurate tracking. Data management using processing rules, SAINT Classification and Classification rule builders Exposure to reporting APIs, Data Warehouse and Data Feeds Adobe Target Implement Adobe Target for A/B testing, multivariate testing, and personalized content experiences Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise 3 - 7 years of experience working with Adobe Analytics and Adobe Target. Strong experience with Tag management tools like Adobe Data collection, Tealium, Ensighten. Implementation of Analytics and Target using Web and Mobile SDKs Strong knowledge of JavaScript, HTML, CSS, and APIs for custom tracking solutions. Deep understanding of data layer structures and implementation for web and mobile applications Preferred technical and professional experience Knowledge about Adobe Customer Journey Analytics (CJA) Adobe Certified Developer expert in Adobe Analytics, Adobe Target, or both. Experience with agile methodologies

As an Application Developer at IBM, you'll work with clients to co-create solutions to major real-world challenges by using best practice technologies, tools, techniques, and products to translate system requirements into the design and development of customized systems. In your role, you will be responsible for: Adobe Analytics Implement and configure Adobe Analytics for tracking user interactions on websites and mobile applications. Set up and manage eVars, props, and events for capturing data. Deploy Adobe Analytics using Tag management solutions and ensure the accurate collection of data. Collaborate with developers to implement data layers and custom tagging solutions. Maintain and update tags across web and mobile platforms as required by new campaigns or tracking needs. Optimize the tagging setup for performance and data accuracy. Troubleshoot and debug analytics issues using tools such as Adobe Debugger, browser dev tools, and Charles Proxy. Perform audits of the Adobe Analytics and Target implementation to ensure accurate tracking Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise 3 - 7 years of experience working with Adobe Analytics and Adobe Target. Strong experience with Tag management tools like Adobe Data collection, Tealium, Ensighten. Implementation of Analytics and Target using Web and Mobile SDKs Strong knowledge of JavaScript, HTML, CSS, and APIs for custom tracking solutions. Deep understanding of data layer structures and implementation for web and mobile applications Preferred technical and professional experience Knowledge about Adobe Customer Journey Analytics (CJA) Adobe Certified Developer expert in Adobe Analytics, Adobe Target, or both. Experience with agile methodologies

As Adobe Solution Architect, you are responsible to understand client’s business benefits and identify the gaps and focus area that need to be addressed to bring in the wow-factor in terms of real value add to the solution offered. You must have hands-on expertise on at least 4 implementations with Adobe Experience Manager along with a minimum of 1 real time implementations on one of the following Adobe Marketing Cloud capabilitiesAdobe Analytics, Adobe Target, Adobe Campaigns, Adobe Audience Manager. You will need to be comfortable working with clients to demonstrate technical, functional and non-functional expertise to generate trust and confidence within the client and help them envision the roadmap ahead, in alignment with their motto. You should be able to define how AEM and Adobe Marketing Cloud capabilities will fit into their enterprise architecture ecosystem and lead the technical development and delivery teams for AEM solutions, thus owning the client relationship Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Overall industry experience of 12+ years Tag-libraries, Sling Model, Workflow, Scheduler, Observation etc. AEM integration with various components of the Adobe Marketing Cloud Personalization journeys (online and offline segmentation), eCommerce integrations, Enterprise Search integrations, etc. User Authorization and Authentication (OAuth, SAML, SSO, LDAP sync, etc Preferred technical and professional experience You love collaborative environments that use agile methodologies to encourage creative design thinking and find innovative ways to develop with cutting edge technologies Ambitious individual who can work under their own direction towards agreed targets/goals and with creative approach to work Intuitive individual with an ability to manage change and proven time management

Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Assess clients data management & CDP capabilities; provide optimization recommendations. Gather business requirements & build high-performance digital data strategies. Identify data sources, enrich profiles, and define cross-channel use cases. Design data cleaning, transformation, and integration processes into CDP. Recommend improvements across the broader MarTech ecosystem. Collaborate with IT, compliance, agencies, and tech providers for solution delivery. Plan, implement, and integrate CDP solutions (e.g., Adobe Experience Platform). Ensure compliance with data privacy laws (GDPR, CCPA); guide consent management. Design API/file-based integrations across MarTech/AdTech tools. Stay updated with MarTech trends; conduct vendor engagement & pilots. Manage and grow a team of CDP specialists (hiring, training, allocation). Support business development, proposals, and thought leadership.

Department Engagement & Retention, Customer Growth & Retention Marketing Team, GPS Marketing Location Gurgaon Reports To Digital Engagement Senior Marketing Manager Level 5 With a global presence across more than 25 locations around the world, Fidelity International (FIL) provides investment services and retirement expertise to everyone from central banks and financial institutions to wealth managers and private individuals. Were proud to have been helping our clients build better financial futures for over 50 years. About your team With FILs Global Platform Solutions (GPS) our vision is to be a leading, multinational provider of investment solutions, wealth management and retirement services, offering our customers the very best of Fidelity. The Customer Growth and Retention Marketing Team play a crucial role in developing and deploying strategies to accelerate revenue generated from Prospects, our Investors and Members. By attracting new prospects and retaining our customers to become their Pension and Investment Platform of choice. Because with the right trusted partner, investing becomes more than a financial decision it's about helping our customers build the life they want and empowering them to feel engaged with their future and investments. So, join our team and be part of delivering our exciting vision. About your role Our website, Fidelity.co.uk is crucial in building awareness of our product/services, fostering engagement and nurturing a lasting emotional connection with the Fidelity brand. We strive to assure our customers that we are the ideal partner to support them in achieving their financial goals. You will support the creation of excellent onsite customer journeys and optimisation strategies to encourage customer action, maintain engagement and loyalty and support retention goals. This involves developing audience-led digital journey optimisation, using the latest best practices, data and tools to optimise existing conversion funnels and to create new ones. You will support both our Personal Investing Investors and Workplace Pension Members. Additionally, your team will also be responsible for supporting other business initiatives with digital content and journey requirements where there is a clear marketing benefit. You should have a passion for people leadership, overseeing a team of three. Key responsibilities 1. Content and Journeys Planning and Implementation Responsible for building and optimising all customer site journeys, designed to educate, inspire and connect our customers to the start of desired actions for all our Products and Services. Working to ensure seamless connection with our customer acquisition, engagement and retention communications and campaign activity, as applicable. Covering the Personal Investing flatsite (before log-in), the UK and IRSP Workplace Investing flatsites (before log-in), End Investor & PlanViewer secure sites post log-in sites (both desktop and app - with a focus on supporting the transition to the single app). Manage the documentation (and ongoing record maintenance) for end-to-end customer marketing journeys supporting Product and Service objectives. With responsibility for ensuring all components meet regulatory requirements. Collaborate with the Digital Engagement Senior Marketing Manager on the development of a clear and focused customer content and campaign journey strategy. Including o Support delivery of a clearly prioritised roadmap of content and journey activities (marketing led and business led) o Deliver calendar of all changes required to marketing pages due to campaign or BAU activity on time. Including continual focus on performance optimisation driving innovation, ensuring o test and learn is core to the plan. o Advise in prioritisation of inbound requests for content support in line with business marketing benefit and resource considerations o Help optimise the change process to ensure efficiencies and minimal strain on Journey team resource Optimisation efforts focused on improving user experience, content presentation, overall website effectiveness and customer action conversion rates. Implement A/B testing and other optimization techniques to help identify the most effective website elements and strategies for maximising engagement and results. Support on behind login enhancements, including making progress to a single app and our core value being only available behind login Lead on the implementation of the 'Be invested' creative platform across our digital platforms 2. Collaboration Build and nurture effective relationships with all core stakeholders across Marketing (Customer Acquisition, Product Marketing and Engagement & Retention) to ensure plans are truly aligned to effectively direct customer traffic into and through your journey (eventually automating utilising a CDP when available). Work closely with Site Performance colleagues to ensure digital content is aligned, coordinated and that best practice is implemented consistently across the digital real estate.Where applicable partner with external agencies and specialist third parties to drive business goals. 3. Performance Analysis Continuously monitor journey performance against core KPIs, leveraging analytic tools to effectively track and deliver clear, data-driven reporting and insights. Continue strengthening foundations to support a CDP integration in the future. Provide monthly campaign reports (upstream KPIs) and quarterly KPI Reviews (downstream KPIs). Demonstrate progress against the strategic roadmap and in year forecasts, whilst highlighting the next priorities. Confidently present plans, performance insights and enhancement impact to stakeholders. 4. Team Management Passionate people leader with the ability to lead, coach and develop a high performing team. n Key competencies and experience Technical Content and Journeys ExpertiseA proven track record in developing effective content and journey strategies across B2C sites, across multiple customer audiences. Experience of using a range of digital tools including digital platforms, such as CMS, design software such as Canva, Photoshop and video editing tools as well as publishing, approval workflow and social listening tools. Stakeholder relationships and collaborationAbility to establish and manage effective relationships with all core stakeholders across Marketing and the broader GPS business, to ensure journey optimisation is delivered on time and to a high standard. Key teams this role will interface with are Customer Engagement and Retention Marketing, Product Marketing, Propositions, CMS, Publishing, Client services, Compliance and External Vendors. Communication Skills: Effective communicator, experienced in presenting strategies and building productive relationships. Leveraging data and insights to influence and collaborate with impact amongst wider stakeholders. Experience in copywriting, proof-reading, and editing skills, along with the ability to distil information into key messages and prioritise in a fast-paced environment is essential. Performance Insight and ReportingStrong analytical skills (ideally with experience using Adobe Analytics, Decibel Insights, Adobe Target, Marketo and Workfront) and reporting tools like Power BI. Adept in monitoring product performance (upstream and downstream) and identify data-driven insights to inform optimisation, prioritisation and inform the broader programmatic strategy. Proactively highlighting gaps to solve and opportunities to assess. Project Campaign ManagementAbility to manage multiple initiatives simultaneously, overseeing the execution and optimisation of a range of deliverables. Confident at managing budgets (planning. tracking and flexing) and deadlines to meet objectives. Naturally curious, with great attention to detail and able to spot opportunities, quickly address problems or performance gaps. Experienced at working with brand guidelines Focus on Personal DevelopmentPassion for personal development (technical expertise and core competencies), focused on keeping up to date with the latest technical, industry and competency trends and best practise. People leadership and developmentPassionate people leader with the ability to lead, coach and develop a high performing team, ensuring effective execution and alignment with site performance goals. Team playerEnthusiastic, motivated and positive, with the drive to make an impact. Industry ExperienceExperience working within Financial Services and understanding of UK FCA compliance requirements would be an advantage but not essential. Skill at explaining complicated products in a simple and engaging way would be highly desirable.

Position Overview : We are seeking a highly skilled and experienced Adobe Real-time Customer data platform (RTCDP) and Adobe Journey Optimizer (AJO) consultant to join our growing MarTech team. The ideal candidate will be responsible for support & maintenance, design, use case development, and implementation within the Adobe Experience Platformecosystem (RTCDP, AJO, CJA). Key elements of the role involve handling technical issues and ensuring our customers are set up for success. You will field questions, log and work on high priority issues, meet with Customers regularly, and manage escalations while working with the Clients team and Adobe Support team. The over-arching goal is to ensure that you can anticipate and avoid issues, identify and mitigate against risk. You will also be required to fully document all customer cases and customer problem interactions to ensure business growth and customer satisfaction. Key Responsibilities : Adobe RT-CDPPlatform Expertise: Serve as a platform expert withPOC or implementation experience in Adobe Experience Platform Real-Time CDP Hands-on experience configuring Adobe Experience Platform RTCDP, including creating schemas, ingesting data from a variety of sources, configuring identity resolution, profiling, segmentation, and connecting destinations for activation using RT-CDP. Experience withAEPdata ingestion, transformation, and activation is needed Expert knowledge of Data Architecture, ETL and AEP Data Schema. Strong understanding of data modelling principles and best practices within theAEPecosystem.Responsible for maintaining robust data pipelines. Proficient inAEPAPIs, Web SDKs, Mobile SDKs and integrations with other MarTech platforms (Adobe Journey Optimizer, Adobe Target, Customer Journey Analytics etc.). Troubleshoot and resolve data quality issues and performance bottlenecks. AJOPlatform Expertise: Design, buildand optimize custom journeys to support complex campaign logic and real-time personalization using Adobe Journey Optimizer. Strong understanding of AJO modules including but not limited to Campaigns & Journeys along with activities involved in it Events, Audience, Orchestration activities, Content Fragments, Channel configurations. Campaign development experience- Build and execute AJO Campaigns with relevant Target list (API based OR read segment or audience qualification) and using various communication channels like Email, SMS, Push notifications. Monitor campaign performance, run tests, and report on KPIs using AJO out of the box reports Strong understanding of the out of the box reports for AJOjourneyand Campaigns (24-Hrs and All-time reports), analyze the Campaign effectiveness/insights Technical issue resolution - Diagnose, troubleshoot, and resolve technical issues Project Management & Collaboration: Effectively communicate technical concepts to both technical and non-technical audiences. Collaborate with cross-functional teams (e.g. Martech, Marketing Operations, Adobe Support) to understand the issues and support fixing problems. Collaborate with team members and stakeholders to ensure successful project outcomes.Stay abreast of the latest advancements inAEPand related technologies. Continuously learn and expand your knowledge of data management, data science, and customer experience. Good to have: Adobe Experience Cloud tool certification (either Adobe RT-CDP, Adobe Journey Optimizer is a plus) Experience with Adobe Target, Customer Journey Analytics & Adobe launch is a plus Knowledge of Experience with Adobe Launch (Adobe Web SDK, Mobile SDK) is a plus. Experience with agile methodologies and project management is a plus. Knowledge of Web Technologies like HTML, and CSS would be a plus Good to have knowledge and understanding to develop and implement custom solutions within theAEPenvironment using Adobe REST APIs and scripting languages (e.g., JavaScript, Python) and other relevant tools for any required automation use-cases Key Skills & Qualifications : Bachelors degree in computer science, Engineering, or a related field (or equivalent experience). Overall IT Experience of 6+ years, with minimum 2+ years of hands-on development experience with AdobeJourney Optimizer(AJO) and Adobe RT-CDP Familiarity with Adobe Experience platform stacks (RTCDP, AJO, CJA), data integration processes, data privacy regulations (GDPR, CCPA) and best practices for managing customer data in AEP ecosystem. Proficiency in SQL and intermediate to advanced data analysis Experience with Adobe REST APIs to investigate and resolve data related issues Ability to systematically and effectively troubleshoot problems while ensuring customer satisfaction within stated service level goals Proven ability to diagnose and troubleshoot complex implementation issues.

We are currently looking to source profiles for the Adobe Analytics Engineer role for our Hyderabad location. Please find below the requirement details for your reference: Key Responsibilities: Design, implement, and manage dashboards using Adobe Analytics to track key performance metrics. Integrate various API endpoints to extract and manipulate data for reporting. Collaborate with cross-functional teams to gather business requirements and deliver actionable insights. Ensure accuracy and reliability of data across channels. Troubleshoot and resolve issues related to data feeds and discrepancies. Continuously improve and optimize reporting tools and dashboards. Required Skills & Qualifications: 2 - 4 years of experience with Adobe Analytics and related tools. Proficiency in data visualization and dashboard creation within Adobe Analytics. Strong experience with API integrations. Good understanding of web analytics and data tracking methodologies. Familiarity with Adobe Experience Cloud and related Adobe tools. Strong analytical and problem-solving skills. Preferred Skills (Good to Have): JavaScript for custom analytics implementation. SQL for querying and manipulating data. Experience with Adobe Target, Adobe Campaign, or similar platforms. We request you to kindly share suitable profiles matching this requirement at the earliest. Please ensure candidates have relevant experience in Adobe Analytics with strong hands-on exposure to dashboarding and API integrations.

Key Responsibilities: Implement and migrate tagging using Adobe Launch / AEP Web SDK with XDM schema alignment and Adobe Edge Network integration. Audit, validate, and maintain tagging consistency across Dev/QA/Prod. Set up campaign attribution (UTM/CID), visitor ID stitching (ECID/hashed IDs), and mapping to Analytics & CJA. Configure datasets, metrics, and segments for cross-channel analysis. Integrate and QA Adobe Target A/B testing & personalization, ensuring A4T reporting accuracy. Establish governance for naming, version control, change tracking, and performance optimization. Build and maintain Tableau dashboards with stakeholder-defined KPIs. Develop and validate SQL queries combining clickstream and non-clickstream datasets in Snowflake. Use LogRocket for behavioral insights, heatmaps, and UX improvement. Provide training, client consultation, and ongoing Adobe platform enablement. Qualifications: Proven expertise in Adobe Launch , AEP Web SDK , Adobe Analytics , Adobe Target , and CJA . Strong skills in Tableau , SQL (Snowflake) , and data governance. Experience with personalization strategy, tag performance optimization, and cross-team collaboration.

5+ years of exp. in frontend development. Javascript, jquery, html, css. Understanding of A/B testing, statistics. develop and customize adobe target implementations.

Hello Everyone, Optum is hiring Adobe Analyst at Noida and Bangalore who can join us on short notice. Primary Skills: Adobe Experience Cloud Products [Adobe Analytics, Adobe Target , Adobe Launch] (Must have) Experience: 3-8 yrs Notice period: Immediate to 45 days Job Description: Primary Responsibilities: Regular interaction with stakeholders to understand the new requirements Managing and Implementation of Adobe Analytics / Glass box/ Google Analytics tags on website / Apps (Tools: DTM / Adobe Launch or any other Tag manager) Building reports/dashboards and case studies on data captured in Adobe Analytics / Session Cam tools Product/business/support monitoring and analyzing the performances Generate insights based on trends observed in the data, tie back to the business initiatives and update business owners Use statistical tools to identify and evaluate the relationships between data fields and outcomes Produce tactical analysis and implications/recommendations in line with business expectations Managing team objective tied to KPI/KRA Be able to translate business requirements into advanced technical solutions to continually optimize measure and improve outcomes Recognizing and observing emerging trends, opportunities and threats from changes in Search, Social and the wider Analytics landscape Develop and enhance automated reporting templates that communicate KPI, trends and deviations to stakeholders Ensure data integrity and recognize / resolve data inconsistencies in reports, analysis and analytics toolsets Designing solutions to enhance the user experience on Provider Apps Required Qualifications: Graduate degree or equivalent experience 3+ years of experience in developing solution using Adobe Experience Cloud Products [Adobe Analytics, Adobe Target , Adobe Launch] 3+ years of experience in building reports/dashboards using Adobe Analytics 3+ years of experience Implementing Adobe Analytics / Session Cam / Glass Box/ Google Analytics tag on website (Tools: DTM / Adobe Launch or other Tag manager) Experience in working with a marketing/Business intelligence environment High level experience in data analysis techniques Solid proficiency in MS Excel and PowerPoint Proven exposure to data analysis and reporting tools (Adobe Analysis Workspace , Tableau etc. ) Proven exposure to data analysis and reporting tools (Adobe Analysis Workspace, Tableau, Python, Apache Hive, SQL, MongoDb etc.) Proven effective presentation and story boarding skills with exposure to executive level presentations Proven excellent Communication skills and team handling skills Interested can share their updated CV at arshad_mohammad@optum.com. Thanks and Regards, Arshad Ayub - Talent Scout Deputy Manager - TA arshad_mohammad@optum.com Optum

Key Responsibilities: Define and lead the analytics implementation roadmap using Adobe Launch and Adobe Analytics Collaborate with product owners, developers, and UX teams to translate business goals into measurable KPIs Architect and oversee data layer design and tag deployment strategy Ensure proper configuration of traffic variables, conversion events, and eVars Conduct audits of existing implementations and recommend improvements Lead QA processes for analytics tracking and data validation Present actionable insights to stakeholders and guide optimization efforts Build and maintain Adobe Launch configurations and rules Implement Adobe Analytics tracking using eVars, props, events, and classifications Develop and manage data layers across web and mobile platforms Debug and validate tag deployments using browser tools and Adobe Debugger Collaborate with QA and analytics teams to ensure data accuracy Support dashboard creation and reporting using Adobe Workspace Required Skills: 5+ years of experience with Adobe Analytics and Adobe Launch Deep understanding of tag management systems, especially Adobe DTM/Launch Strong grasp of JavaScript, HTML, and jQuery for custom tag development Experience with Web SDK and Mobile SDK implementations Familiarity with Agile/Scrum methodologies Excellent communication and stakeholder management skills Proficiency in JavaScript, HTML, CSS, and jQuery Strong understanding of data layer architecture and tag QA processes Ability to translate business requirements into technical specs Familiarity with Adobe Target and Experience Platform is a plus Mandatory Skills: Adobe Launch and Analytics . Experience: 5-8 Years .

We are currently looking to source profiles for the Adobe Analytics Engineer role for our Hyderabad location. Please find below the requirement details for your reference: Key Responsibilities: Design, implement, and manage dashboards using Adobe Analytics to track key performance metrics. Integrate various API endpoints to extract and manipulate data for reporting. Collaborate with cross-functional teams to gather business requirements and deliver actionable insights. Ensure accuracy and reliability of data across channels. Troubleshoot and resolve issues related to data feeds and discrepancies. Continuously improve and optimize reporting tools and dashboards. Required Skills & Qualifications: 2-4 years of experience with Adobe Analytics and related tools. Proficiency in data visualization and dashboard creation within Adobe Analytics. Strong experience with API integrations. Good understanding of web analytics and data tracking methodologies. Familiarity with Adobe Experience Cloud and related Adobe tools. Strong analytical and problem-solving skills. Preferred Skills (Good to Have): JavaScript for custom analytics implementation. SQL for querying and manipulating data. Experience with Adobe Target, Adobe Campaign, or similar platforms. We request you to kindly share suitable profiles matching this requirement at the earliest. Please ensure candidates have relevant experience in Adobe Analytics with strong hands-on exposure to dashboarding and API integrations.

S&P Global Corporate The Role: Business Analyst II/ Release Functional Manager (Adobe Experience Manager AEM), Business Systems & Business Analysis The Team: The Corporate platforms team is an enterprise-shared service enabling for the strategic evolution of platforms, capabilities, frameworks, operational processes, management, and improvements of the Business Applications that drive S&P Global. Our Enterprise Marketing team is responsible for the architecture, planning, design, development, and implementation of the Adobe Marketing Cloud Content Management System (CMS) platform. As a Business Analyst and Release Functional Manager, you will lead technology initiatives by managing end-to-end AEM platform releases for large-scale, customer-facing websites, while driving project delivery in alignment with business owners and product managers. The Impact: We are seeking a Business Analyst with strong Adobe Experience Manager (AEM) expertise to join our Enterprise Marketing team. You will collaborate with Scrum teams to deliver customer-focused solutions, improve cross-divisional websites on the Adobe CMS platform, and contribute to strategic planning with innovative, long-term digital platform enhancements. Whats it for you : In this role, youll join a passionate team supporting our Enterprise Marketing platform, guiding business partners and end users with industry best practices, solution design, and strategies that create long-term value. Lead end-to-end projects in a Scaled Agile environment, applying technical expertise in Digital Solutions. Collaborate with global Agile teams to deliver enterprise platform features. Translate business needs into fully integrated, scalable solutions that drive high-quality outcomes. Enable seamless release management for large-scale digital experiences. Responsibilities: Lead technical delivery for Enterprise Marketing projects using Agile methodologies (Scrum/SAFe), ensuring alignment across the Agile Release Train (ART). Partner with RTE/STE, Scrum Masters, Product Owners, Business Analysts, Developers, Architects, and global teams to ensure clear communication, alignment, and accountability throughout the delivery lifecycle. Collaborate with POs and stakeholders to define project scope, objectives, acceptance criteria and deliverables, ensuring alignment with PI planning and feature delivery goals. Facilitate Agile ceremonies including daily scrums, PI Planning, iteration planning, system demos, retrospectives, inspect & adapt workshops, and grooming sessions. Gather and analyze business requirements and translate needs into detailed technical specifications with clear user stories, features, and acceptance criteria in Azure DevOps and obtaining requirements sign-off from requesting business partners. Provide subject matter expertise on AEM capabilities, best practices, and limitations to guide solution design that aligns with business goals and objectives. Work closely with developers and IT teams to configure, customize, and integrate AEM components, workflows, templates and resolve their problems. Create and maintain detailed documentation including functional/non-functional specifications, designs, backlog prioritization, and user guides, and supporting the feature intake process for new or functional enhancements. Own and manage the release calendar, coordinating end-to-end AEM release planning, execution, and monitoring in alignment with business priorities and sprint cadence. Lead release readiness reviews, go/no-go meetings, change management processes, best practices, CAB documentation, retrospectives, and enforce governance across release cycles to ensure compliance, quality, and speed. Collaborate with DevOps and engineering teams to optimize CI/CD pipelines, automated deployments, rollback strategies, regression, and performance testing are integrated into the release process for AEM environments. Own and continuously improve AEM release processes through documentation, automation, and release tracking in close partnership with RTE/STE. Lead and coordinate QA, UAT, and go-live activities to ensure reliable and timely delivery of enterprise-scale AEM releases. Monitor and report team progress, metrics (velocity, burn-down charts), manage risks, and dependencies, and mitigate impediments across teams. Demonstrated ability to work independently, maintain a high level of attention to detail, and thrive in high-pressure, continuously changing environments. Contribute to building a high-performing team by fostering continuous improvement, resolving conflicts, promoting a culture of feedback loops, and innovation, and ensuring a collaborative team environment. Provide mentorship and coaching to junior team members. What Were Looking For: Basic Qualifications: Bachelors or Masters degree in Business, Technology, or Engineering (or equivalent experience), with a solid understanding of the financial services industry. Minimum 5-7 years of experience as a Business Analyst/Release functional manager in a software development environment, with proven expertise in Agile/SAFe frameworks, Agile metrics, reporting techniques, and AEM release management processes is a must. Expertise in Agile project management tools (Azure DevOps, Kendis), CI/CD pipelines, DevOps practices, release coordination and governance, and cloud deployment models. Ability to design wireframes using Figma/Adobe XD. Extensive hands-on experience with Adobe Experience Manager CMS tool i.e. AEM (Sites, Assets, Forms, Brand Portal Setup, Dynamic Media) including architecture, components, templates, workflows, taxonomy, metadata management, publishing processes, tagging, content authoring, and release governance. Demonstrated ability to lead distributed teams, manage multiple releases in parallel, and deliver complex projects end-to-end with ownership, accountability, and attention to detail. Excellent communication, facilitation, and presentation skills with the ability to effectively engage technical and non-technical stakeholders across global, cross-functional teams. Certifications: Adobe Experience Manager Business Practitioner (required); SAFe Scrum Master, Certified ScrumMaster (CSM), or Professional Scrum Master (PSM) (required). Open to working flexible hours as per business needs. Preferred Qualifications: Familiarity with the SAFe Agile Framework is a strong plus. Proficiency in AEM-related tools such as Adobe Target and Adobe Analytics. Experience with version control systems (Git, SVN) and continuous integration tools (Jenkins). Knowledge of front-end technologies (HTML, CSS, JavaScript). Technical understanding of marketing technologies and digital marketing channels is an added advantage.

Skill required: Delivery - Adobe Launch Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIA tag management system that is designed to help manage the lifecycle of e marketing tags (sometimes referred to as tracking pixels or web beacons), which are used to integrate third party software into digital properties What are we looking for Tag Management Google Tag Manager Adobe Launch Problem-solving skills Adaptable and flexible Agility for quick learning Commitment to quality Prioritization of workload Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Company Name : Willware Technologies Role : Adobe Analytics Experience :3+ years Work Mode : Hybrid Job Description : 1. Mandatory: 1. Adobe Analytics - Prior hands-on experience or certification. 2. Adobe Target - Prior hands-on experience or certification. 3. Segmentations - Intermediate knowledge in building segments in Adobe Target and Adobe Analytics 2. Data Analysis Work Experience 1. Natural curiosity and analytical mindset. 2. Experience with at least one DA project. 3. Foundational understanding of data layers. 3. Good To Have: 1. Tealium IQ and/or Adobe Tag Manager - Intermediate knowledge of tag implementations. 2. BlueConic or Equivalent - Familiarity with similar platforms 3. Product Analytics Familiarity with platforms like FullStory 4. PowerBI Preferred candidate profile