165 Adobe Target Jobs

The Adobe Experience Manager (AEM) professional plays a vital role in managing and delivering engaging digital experiences. Your primary responsibility will involve developing and maintaining AEM-based applications and components to meet the organization's requirements and ensure seamless user experiences across digital channels. You will be responsible for developing and maintaining AEM components and templates, customizing and integrating AEM with other applications, ensuring high performance and availability of AEM-based applications and workflows, collaborating with cross-functional teams to gather requirements and implement solutions, optimizing AEM applications for maximum speed and scalability, implementing security and data protection measures, participating in design and code reviews, providing technical guidance and support to junior developers, troubleshooting and debugging AEM applications, staying updated with AEM and related technologies, contributing to the continuous improvement of development processes and best practices, creating technical documentation for AEM solutions and configurations, managing AEM users, groups, and permissions, supporting AEM deployments and maintenance, and working closely with UX and design teams to ensure seamless integration of front-end code. Required Qualifications: - Bachelor's degree in Computer Science, Engineering, or a related field - Proven experience in AEM development and customization - Strong proficiency in Java, HTML, CSS, and JavaScript - Experience with Agile development methodologies - Knowledge of software development lifecycle and best practices - Experience with version control systems such as Git - Understanding of web content management systems and digital marketing concepts - Ability to troubleshoot and resolve complex technical issues - Excellent communication and collaboration skills - Ability to work effectively in a fast-paced, dynamic environment - Certification in Adobe Experience Manager is a plus - Experience with Adobe Analytics and Adobe Target is desirable - Understanding of SEO best practices and web performance optimization - Knowledge of RESTful web services and API integrations - Experience with cloud hosting and deployment platforms Skills: - Version control systems - Adobe Experience Manager - Web content management systems - Agile methodologies - Adobe Analytics - Adobe Target - HTML - AEM development - Web performance optimization - JavaScript - API integrations - Digital marketing concepts - CSS - Java - Adobe Experience Manager certification - SEO best practices - RESTful web services - Cloud hosting,

Choosing Capgemini means selecting a company that empowers you to shape your career as you desire. You will be supported and inspired by a collaborative community of colleagues worldwide, enabling you to reimagine what is achievable. Join us and contribute to helping the world's leading organizations unlock the value of technology and create a more sustainable and inclusive world. As an Adobe Target Specialist, your primary responsibility will be to enhance the digital customer experience by utilizing advanced personalization and experimentation strategies. You will collaborate closely with marketing, analytics, and development teams to deploy, manage, and optimize Adobe Target solutions across web and mobile platforms. In this role, you will have a significant impact on: - Personalization Strategy: Enhancing customer experiences through Adobe Target, including A/B testing, multivariate testing, recommendations, and automated personalization. - Implementation & Integration: Leading Adobe Target implementations on web, mobile, and applications, and integrating with Adobe Analytics and other Experience Cloud products. - Data & Reporting: Generating reports and dashboards using Adobe Analytics, Report Builder, and other tools to offer actionable insights. - Technical Execution: Managing experience activities, addressing integration issues, and ensuring seamless data flow between platforms. - Cross-Functional Collaboration: Collaborating with stakeholders to define testing protocols, ensure compliance, and support solution design and client interactions. Your profile should include expertise in: - Adobe Target - Adobe Experience Cloud - Front-End Technologies - Data Visualization & Reporting - Agile & Tagging Methodologies Working at Capgemini offers the following benefits: - Diverse Career Paths: You can shape your career with a variety of internal opportunities within the Capgemini group, accompanied by personalized career guidance from our leaders. - Comprehensive Wellness Benefits: Enjoy health checks, telemedicine, insurance with top-ups, elder care, partner coverage, or new parent support through flexible work arrangements. - Cutting-Edge Projects: Work on innovative projects in technology and engineering with industry leaders or develop solutions to address societal and environmental challenges. Capgemini is a global business and technology transformation partner that facilitates organizations in accelerating their transition to a digital and sustainable world. With a diverse team of 340,000 members in over 50 countries, Capgemini leverages over 55 years of experience to unlock technology's value and meet the full spectrum of business needs. The company delivers end-to-end services and solutions by combining expertise in strategy, design, engineering, AI, cloud, and data with deep industry knowledge and a strong partner ecosystem.,

As an experienced Adobe Experience Manager (AEM) Developer, you will be responsible for designing and implementing solutions based on Adobe AEM. Your role will involve participating in the implementation of AEM content modeling, workflows, templates, components, and user permissions. Additionally, you will be setting up and configuring AEM authoring, publishing, and dispatcher environments following Adobe's recommended best practices. Furthermore, you will integrate AEM with other marketing products such as Assets, Target, Campaign, and internal endpoints. Your responsibilities will also include assisting in deploying applications to various environments and ensuring smooth migrations. You will work with front-end technologies and frameworks like Bootstrap, jQuery, Angular, and React. In this role, you must adhere to best practices for secure web programming and deployment. This includes following internal coding standards, maintaining high unit test coverage, automating processes, and ensuring continuous integration. To be successful in this position, you should have at least 4 years of experience in Adobe Experience Manager/CQ5, with a preference for AEM 6.3 and above versions. Proficiency in object-oriented programming and languages such as Java, J2EE Servlet/JSP, and XML is required. You should also have experience with AEM building blocks, Java Content Repository suite, Sling web framework, Apache Felix OSGi framework, and DAM. Knowledge of multi-site management, sling models/Sightly (HTL), workflows, HTML5, CSS3, JavaScript, JavaScript frameworks/libraries, CSS pre-processing platforms, and AEM back-end development with OSGi services is essential. Familiarity with permission management, Apache, app server logs, RESTful web services, Adobe Experience Cloud products, dispatchers, cross-browser/platform issues, continuous integration tools, basic Linux/Unix concepts, and communication and teamwork skills are also required. Qualifications for this role include a Bachelor's degree or equivalent, as well as certification as an Adobe Certified Expert in Adobe Experience Manager Sites Developer.,

The Adobe Experience Manager (AEM) professional plays a crucial role in managing and delivering engaging digital experiences. Your primary responsibilities include developing and maintaining AEM components and templates, customizing and integrating AEM with other applications, and ensuring high performance and availability of AEM-based applications and workflows. You will collaborate with cross-functional teams to gather requirements, optimize AEM applications for speed and scalability, and implement security measures to protect data. In addition, you will participate in design and code reviews, provide technical guidance and support to junior developers, troubleshoot and debug AEM applications, and stay updated with AEM and related technologies. Your role also involves contributing to the continuous improvement of development processes and best practices, creating technical documentation for AEM solutions, managing AEM users, groups, and permissions, and supporting AEM deployments and maintenance. You will work closely with UX and design teams to ensure the seamless integration of front-end code. To qualify for this role, you should hold a Bachelor's degree in Computer Science, Engineering, or a related field, and have proven experience in AEM development and customization. Proficiency in Java, HTML, CSS, and JavaScript is essential, along with experience in Agile development methodologies and knowledge of software development lifecycle and best practices. Familiarity with version control systems such as Git, web content management systems, and digital marketing concepts is required. You should have the ability to troubleshoot and resolve complex technical issues, excellent communication and collaboration skills, and the capability to work effectively in a fast-paced, dynamic environment. Certification in Adobe Experience Manager would be an advantage, and experience with Adobe Analytics and Adobe Target is desirable. Knowledge of SEO best practices, web performance optimization, RESTful web services, API integrations, and cloud hosting and deployment platforms is also beneficial. Key Skills: version control systems, Adobe Experience Manager, web content management systems, Agile methodologies, Adobe Analytics, Adobe Target, HTML, AEM development, web performance optimization, JavaScript, SEO best practices, CSS, Java, RESTful web services, API integrations, cloud hosting.,

As a Front-End Developer, you will collaborate with the web development team to focus on e-commerce enablement and develop next-level user experiences that drive conversion and enhance customer satisfaction. Utilizing your expert-level knowledge of UX driven component design, you will share knowledge with team members and contribute to a collaborative work environment. Your role will involve utilizing advanced front-end techniques and tools to build optimized and reusable components, working with modern front-end frameworks and meta-frameworks such as React, Svelte, Vue, Next, SvelteKit, and Nuxt. In this position, you will demonstrate proficiency in responsive design and cross-platform development while coaching and mentoring junior team members as needed. You will also collaborate with cross-functional teams and partners to deliver exceptional work, ensuring the highest quality of output. The preferred candidate for this role should possess knowledge of React, Svelte, Vue, Next js, HTML5, CSS3, and Javascript, along with experience with modern front-end tools and pipelines. An ability to learn new technologies quickly, an understanding of responsive design and cross-platform development, and familiarity with enterprise-level commerce platforms such as Salesforce, Commerce Tools, and Shopify are essential. Additionally, experience with Adobe Experience Manager and Adobe Target, an interest in consumer technology or consumer electronics, and familiarity with website performance, including web core vitals, are advantageous. If you are looking for a challenging opportunity that allows you to showcase your front-end development skills and work on cutting-edge projects, this role is for you. The salary for this position will be as per the company standards. To apply for this position, please send your CV to ta@prodian.co.in.,

Title : CRO Specialist Digital and Analytics Location : Gurgaon, India Description We are seeking an experienced CRO Specialist Digital and Analytics, to work in our Digital Analytics and Experimentation CoE (Center of Excellence) team. The role will be dedicated to refining the client websites usability and functionality and striving to maximize the productivity of the website. You will interface with the clients and multiple stakeholders within their organization to effectively communicate the value of CRO initiatives to key stakeholders and scale successful pilots across multiple markets. You will play a pivotal role in driving the program ahead by enhancing user experiences, elevating conversion rates, and ensuring that the websites remain competitive while aligning with the business objectives. Responsibilities Excel in devising and executing controlled experiments, including A/B tests, adobe target etc. Gauge the impact of alterations on conversion rates, delivering valuable insights for ongoing optimization endeavours. Interface with key stakeholders across departments to understand their needs and challenges. Establish and communicate the value proposition of the initiatives, highlighting outcomes and successes. Amplify conversion rates, sign-ups, downloads, CTA clicks, or other desired actions on the client websites. Employ data-backed experiments and scrutinize user data to unearth strategies and modifications that result in higher conversion rates. Consistently monitor and analyze user behavior, yielding valuable insights that guide strategic adjustments to the websites. Collaborate with diverse teams internally, spanning platform, marketing, design, development, and analytics. Serve as a liaison, fostering teamwork toward the shared objective of enhancing conversions. Precisely track and quantify the outcomes of optimization efforts to help rationalise investments made in the testing and experimentation undertakings. Requirements Strong analytical skills, attention to detail, and problem-solving skills. Excellent communication skills, with the ability to influence stakeholders at all levels and to effectively collaborate with cross functional teams. Proficiency with web analytics and A/B testing tools, platforms such as Optimizely etc. Experience with user research and usability testing. Experience with e-commerce platforms. Qualifications 3+ years of experience as a CRO Specialist with analytics and test and learn role (CRO). Bachelor's degree in Marketing, Business, or related field.

As a Senior Technical Support Engineer at Adobe's dynamic team in Noida, Uttar Pradesh, India, you will have the opportunity to work in a collaborative environment that fosters digital creativity and innovation. Your primary responsibilities will include delivering technical support via telephone and email, logging all interactions thoroughly, validating and reporting customer-submitted product bug reports accurately, troubleshooting and resolving customer issues, and assisting in testing new products. You will also be expected to manage projects within timelines, fully own cases to contribute to team success, identify trends and potential issues, and support scalable software solutions for Adobe's largest customers. Additionally, maintaining accurate product documentation and treating each case as an opportunity to delight customers will be essential aspects of your role. You will also be required to work in a 24/7 shift on a rotation basis and provide weekend or holiday coverage as per business requirements. To be eligible for this role, you should have a Bachelor's degree in computer science or a related field, or equivalent experience, along with at least three years of experience in a customer support environment, preferably in a high enterprise tech setting. Excellent communication skills, both written and verbal, a problem-solving approach focused on process improvement, and the ability to troubleshoot problems systematically within service-level goals are crucial qualifications. Good knowledge of Internet websites, Excel, and email is also required. In terms of technical competence, you should possess deep knowledge of HTML, JavaScript, Perl, Web 2.0, web services, and understanding of Internet/Digital Marketing concepts, Mobile, DTM, and Tag Management. Experience with SQL, database management, data insertion/reporting APIs, SOAP, REST, PHP, Mobile and Video programming solutions, Tag Management tools, and Adobe Target or optimization tools is desirable. The role also requires the ability to diagnose and troubleshoot complex analytic implementation issues, familiarity with jQuery, AngularJS, and any JS Framework, knowledge of API (SOAP/REST), experience in multi-platform technology companies, and general knowledge about Google, Tealium, Salesforce, and Pega technologies. Advanced-level Excel and PowerPoint skills, and some experience in digital marketing, CRO, digital analytics, decision-making, personalization, recommendations, or UX fields are also beneficial. If you are seeking career growth opportunities, Adobe celebrates creativity, curiosity, and constant learning. Ensure to update your Resume/CV and Workday profile with your uniquely Adobe experiences and volunteer work. Visit the Internal Mobility page on Inside Adobe to understand the process better and set up job alerts for roles of interest. Prepare for interviews by checking out the provided tips. The Talent Team will reach out to you within 2 weeks after you apply for a role via Workday. Notify your manager if you move into the official interview process with the hiring team to champion your career growth. At Adobe, you will experience an exceptional work environment recognized globally, surrounded by colleagues committed to mutual growth through ongoing feedback with the unique Check-In approach. If you aspire to make an impact, Adobe provides the ideal platform for you. Explore our employees" career experiences on the Adobe Life blog and discover the meaningful benefits we offer. Adobe aims to ensure accessibility on Adobe.com for all users. For any accommodation needs during the application process, contact accommodations@adobe.com or call (408) 536-3015.,

Key Responsibilities - Should be well-versed with Adobe Target to design, execute, and optimise personalised digital experiences across web and mobile platforms. - Has experience in developing and implementing A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates. - Analyse data and user behaviour to identify opportunities for optimisation and personalisation. - Collaborate with cross-functional teams, including marketing, design, and development, to implement targeted campaigns and initiatives. - Stay updated on industry trends and best practices in digital marketing, personalisation, and optimisation. - Provide training and guidance to team members on Adobe Target functionalities and best practices. - Monitor and report on key performance metrics and campaign effectiveness, providing insights and recommendations for continuous improvement. - Have an understanding of A4T integration - Have experience in tag managers such as Adobe Launch, GTM, Tealium, etc. - Have experience in implementing Adobe Web SDK - Should be able to build Web Analytics KPIs, Technical Requirements and set up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for different business partners. - Should be well-versed with Adobe Analytics Features (Variables, Report Suite Configurations, Metrics, Dimensions, Segments, etc.) Tool expertise needed: Adobe Target, Adobe Launch Must Have Skills: - Basic JS, HTML and CSS understanding - Proficient with Adobe suite and MS Office tools (especially Excel, PowerPoint). - Excellent communication & analytical skills are desired. - Ability to manage and prioritise multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism. - Comfortable with remote video collaboration tools, e.g., Zoom, Teams, etc.

About The Role PRIMARY SET Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

About The Role PRIMARY SET Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

About The Role PRIMARY SET Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

About The Role PRIMARY SET Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

About The Role PRIMARY SET Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

About The Role PRIMARY SET Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 67 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

About The Role PRIMARY SET Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Experience Level 7 -10 + Yrs. Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

About The Role PRIMARY SET Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Experience Level 7 -10 + Yrs. Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

About The Role PRIMARY SET Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Experience Level 7- 10 + Yrs. Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

About The Role PRIMARY SET Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Experience Level 7 -10 + Yrs. Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

About The Role PRIMARY SET Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Experience Level 7 -10 + Yrs. Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.