327 Adobe Launch Jobs

PwC AC India is hiring for professionals with Adobe product management experience(excluding the creative suite)- AEM exposure, driving the projects and navigating way forward with stakeholders as well as able to suggest integrations Good communication skills Adobe Target will be preferred Content publishing experience The Digital Marketing & Sales Experience team develops network strategy for pwc.com, drives the innovation and investment roadmap technology for PwCs MarTech stack. The Digital Product Senior Associate supports network users needs and business stakeholders to enhance the digital product offering. Acting as a subject matter expert on platform best practices, this role will support the Product Team to co-ordinate & plan releases by working the IT Team to implement the roadmap. Key Skills: Understanding of Adobe AEM (or similar) and experience of managing multiple websites via a shared environment; Working within the agile development process including requirements gathering, user stories, backlog planning, testing and deployment; Identifying product requirements and future enhancements by working with stakeholders to support & develop product deliverables; Navigating complex problems and stakeholders, evaluating and prioritizing needs and creating actionable recommendations; Identifying opportunities to create best-in-class capabilities by leveraging stakeholder feedback and team knowledge/expertise in order to connect company strengths with available resources; Following Model Agile principles by maintaining a groomed backlog and providing prioritization for backlog; Leveraging data and tools to understand user behaviour and making actionable recommendations for pwc.com/global. Utilizing tools such as Crownpeak and Lighthouse, along with collaborating with vendors and internal teams, to troubleshoot and resolve global website technical issues promptly; Conducting routine global website audits to ensure content accuracy, consistency, and compliance with organizational standards and branding guidelines; Providing Quality Assurance support by testing website functionalities, identifying defects, and coordinating with developers for timely resolution; Trafficking request tickets for website content updates: managing workflow of assignments to content development vendor, ensuring accuracy, specificity and completeness of requests. Providing ad-hoc support to the team by assisting with tasks, such as website testing, data gathering, back-up when team bandwidth is at capacity, removing outdated or expired content. Shift time: 2-11pm IST

Job role Adobe Analytics Developer (with minimum 4+ years of experience), who will be responsible for designing, implementing, and managing Adobe Analytics solutions, ensuring accurate data collection and providing actionable insights. Key Responsibilities: Implementation & Configuration: Design and implement Adobe Analytics solutions, including tag management and tracking on various digital platforms including web, mobile, and apps. Design and deploy complex tracking solutions using Adobe Launch, including custom code development and debugging Configure and manage Adobe Analytics reporting suites, including custom variables, events and metrics. Configure and maintain Adobe Analytics reports and dashboards. Develop and integrate custom solutions using JavaScript, HTML and other web technologies to extend Adobe Analytics capabilities. Data Layer and Tag Management: Develop and maintain robust data layer specifications to ensure accurate and consistent data collection. Implement and manage Adobe Launch rules, data elements and extensions to support dynamic tracking requirements. Troubleshoot and resolve technical issues related to tag management and data collection. Data Analysis & Reporting: Analyse large datasets to identify trends, patterns and opportunities for optimization. Develop custom reports and dashboards in Adobe Analytics to meet advanced business needs and objectives. Utilize Adobe Analysis Workspace to create and optimize complex visualizations and data analyses. Technical Expertise: Advanced proficiency with Adobe Analytics, Adobe Launch, and related Adobe Experience Cloud tools. Strong knowledge of JavaScript, HTML5, CSS and web technologies Experience with SQL, ETL processes and data warehousing is advantageous Develop and maintain Adobe Analytics tracking specifications and documentation. Ensure data accuracy and integrity through rigorous testing and validation. Collaboration & Support: Collaborate with developers to integrate Adobe Analytics with other systems and tools. Troubleshoot and resolve technical issues related to Adobe Analytics implementation. Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret complex data and provide actionable insights. Ability to handle large datasets and perform advanced data analysis.

As a Digital Analytics Manager, you will play a crucial role in leading the digital analytics function and providing strategic insights for our digital ecosystem. Your responsibilities will involve collaborating with various teams to ensure data-driven decision-making, efficient project execution, and measurable ROI. **Key Responsibilities:** - Lead Adobe Analytics and Adobe Launch implementations across multiple digital platforms (web/mobile). - Oversee the end-to-end tagging lifecycle from solution design, implementation, QA, to reporting and validation. - Collaborate with key business stakeholders to scope new analytics requests, translate them into actionable technical requirements, and lead their execution. - Manage a team of analysts and tagging specialists to ensure timely delivery, prioritization, and quality of digital analytics deliverables. - Work closely with developers, product managers, UX teams, and marketing to embed measurement strategies across all digital initiatives. - Develop and maintain documentation including SDRs (Solution Design References), implementation specs, and governance frameworks. - Monitor data accuracy, troubleshoot discrepancies, and manage change control processes. - Provide strategic insights and data storytelling to leadership to support business goals, product enhancements, and campaign performance. - Own revenue forecasting, budgeting, and resource planning for the analytics function. - Stay current with industry trends, Adobe product updates, and best practices in tag management and privacy compliance (GDPR, CCPA, etc.). **Required Skills & Experience:** - 10-15 years of experience in digital analytics, with a strong focus on Adobe Analytics (AA) and Adobe Launch. - Proven track record of managing end-to-end digital measurement projects for high-traffic sites and/or enterprise-level clients. - Deep understanding of digital data layers, tagging strategies, and data governance. - Strong experience working with stakeholders across Marketing, Product, Engineering, and Legal teams. - Excellent project management skills with the ability to lead multiple initiatives in parallel. - Clear understanding of business KPIs and ability to tie digital analytics outputs to business impact. - Strong analytical mindset and problem-solving skills, including the ability to work with large datasets. - Hands-on experience with data visualization tools (Adobe Workspace, Power BI, Tableau, etc.). - Comfortable presenting to senior leadership and translating data into meaningful business recommendations. **Nice to Have:** - Experience with Adobe Experience Platform WebSDK (AEP WebSDK) - Familiarity with Customer Journey Analytics (CJA) and Adobe Target - Working knowledge of JavaScript, HTML, and debugging tools (e.g., Charles Proxy, Adobe Debugger) - Understanding of privacy regulations and consent management tools,

Adobe Analytics implementation using Adobe Launch Strong proficiency in JavaScript, HTML, and CSS for custom code implementation and troubleshooting. preferably Adobe Launch. Solid understanding of digital analytics, including metrics, dimensions, Required Candidate profile Adobe Experience Cloud related certifications 6-7 years of proven experience in Adobe Analytics implementation using Adobe Launch Degree in Computer Science, Information Technology, Marketing,

Proven experience in web analytics using Adobe Analytics and proficiency in Adobe Reporting Adobe Analytics Certification – Expert Business Practitioner/Architect customer journey mapping, data collection experience with Adobe Analytics, Adobe Launch

The Adobe Analytics & Customer Journey Analytics Expert is responsible for designing, implementing, and optimizing digital analytics solutions to deliver actionable insights across web, mobile, and omnichannel experiences. This role bridges technical implementation and business strategy, ensuring data accuracy, advanced analysis, and insight-driven decision-making. You will be responsible for: Designing and maintaining Solution Design References (SDRs) for Adobe Analytics implementations. Configuring and managing report suites, eVars, props, events, classifications, and processing rules. Setting up and managing Connections and Data Views in Customer Journey Analytics (CJA). Implementing data collection tags using Adobe Launch or other tag management systems. Defining and implementing cross-device tracking and identity stitching strategies. Integrating online and offline datasets (POS, CRM, marketing platforms) into CJA via Adobe Experience Platform. Applying and maintaining data governance, compliance, and privacy standards (GDPR, CCPA). Building and maintaining interactive dashboards in Analysis Workspace and CJA. Developing attribution models, funnel/pathing analyses, and providing actionable insights. Partnering with Adobe Target & personalization teams for A/B testing and campaign optimization. Collaborating with marketing, product, UX, and development teams to align analytics with business goals. Training internal teams on using Adobe Analytics and CJA effectively. Staying updated on Adobe Analytics & CJA feature releases, industry trends, and best practices. Requirements: 3 - 7+ years of experience in web/digital analytics, with proven hands-on Adobe Analytics & CJA expertise. Proven expertise in Adobe Analytics (eVars, props, events), CJA (Connections, Data Views), Adobe Experience Platform, and Adobe Launch. Strong grasp of segmentation, attribution modeling, funnel analysis, and statistical analysis. Ability to translate raw data into business-ready insights with clear recommendations. Excellent communication skills with the ability to enable and upskill stakeholders. Strong business acumen and comfort collaborating with cross-functional teams. A track record of troubleshooting tracking/reporting issues and ensuring data quality. Preferred Skills: Working knowledge of SQL, API integrations, and predictive modeling. Experience with cross-device tracking and identity stitching strategies. Familiarity with data governance and compliance standards. Exposure to optimization and personalization initiatives using Adobe Target or similar tools.,

You are a strong Web Analytics resource with a good understanding of Google Analytics 4 and the Adobe Analytics stack. Your role involves assisting clients in learning and understanding how to enhance their online customer interactions. You will work on building segmentation, marketing funnels, and customer journeys to gain insights into pain points and optimize business strategies. It is crucial for you to have a solid understanding of web analytics principles and be able to implement best practices effectively. Your responsibilities include configuring and deploying website tagging and analytics tools for site implementations. This involves setting up custom events, variables, and dimensions to track and measure customer interactions accurately. Collaborating with website teams, you will analyze customer behavior on websites to personalize content and enhance the overall customer experience. Additionally, you will extract relevant data from web analytics tools and translate it into actionable insights. In terms of technical skills, you should be proficient in leading client conversations, understanding requirements, and creating Business Requirement Documents (BRD). You must have experience in designing, implementing, and quality assurance testing of 1st party tracking solutions using Tag Management Systems like Google Tag Manager, Tealium iQ, and Adobe Launch. Furthermore, you should be able to work on 3rd and 2nd party tracking implementations and enhanced eCommerce tracking via data layers and Tag Management Systems. Your role also involves generating insights from web analytics data, media campaign analysis, and understanding attribution modeling to optimize media buying decisions. Applying critical thinking and statistical analysis, you will identify business opportunities and drive outcomes. Your proficiency in Adobe Analytics and Google Analytics is essential for creating reports and actionable insights. To succeed in this role, you must have strong communication skills, detailed tag management solution design capabilities, and experience in deploying tracking solutions. Your ability to perform statistical tests, juggle multiple tasks, and build strong relationships is crucial. Moreover, you should be adept at using SQL, Google Bigquery, Python, and statistics for data analysis and insight generation. As part of the Merkle team in Bengaluru, you will play a key role in developing and refining the insight proposition for clients. Your contributions will help deliver world-class services and drive business success. This is a full-time permanent position that requires a candidate with a proactive approach, excellent analytical skills, and a passion for data-driven decision-making. If you are ready to take on the challenge and make a significant impact in the field of web analytics, this opportunity at Merkle awaits you.,

Position Overview : We are seeking a highly skilled and experienced Adobe Real-time Customer data platform (RTCDP) and Adobe Journey Optimizer (AJO) consultant to join our growing MarTech team. The ideal candidate will be responsible for support & maintenance, design, use case development, and implementation within the Adobe Experience Platformecosystem (RTCDP, AJO, CJA). Key elements of the role involve handling technical issues and ensuring our customers are set up for success. You will field questions, log and work on high priority issues, meet with Customers regularly, and manage escalations while working with the Clients team and Adobe Support team. The over-arching goal is to ensure that you can anticipate and avoid issues, identify and mitigate against risk. You will also be required to fully document all customer cases and customer problem interactions to ensure business growth and customer satisfaction. Key Responsibilities : Adobe RT-CDPPlatform Expertise: Serve as a platform expert withPOC or implementation experience in Adobe Experience Platform Real-Time CDP Hands-on experience configuring Adobe Experience Platform RTCDP, including creating schemas, ingesting data from a variety of sources, configuring identity resolution, profiling, segmentation, and connecting destinations for activation using RT-CDP. Experience withAEPdata ingestion, transformation, and activation is needed Expert knowledge of Data Architecture, ETL and AEP Data Schema. Strong understanding of data modelling principles and best practices within theAEPecosystem.Responsible for maintaining robust data pipelines. Proficient inAEPAPIs, Web SDKs, Mobile SDKs and integrations with other MarTech platforms (Adobe Journey Optimizer, Adobe Target, Customer Journey Analytics etc.). Troubleshoot and resolve data quality issues and performance bottlenecks. AJOPlatform Expertise: Design, buildand optimize custom journeys to support complex campaign logic and real-time personalization using Adobe Journey Optimizer. Strong understanding of AJO modules including but not limited to Campaigns & Journeys along with activities involved in it Events, Audience, Orchestration activities, Content Fragments, Channel configurations. Campaign development experience- Build and execute AJO Campaigns with relevant Target list (API based OR read segment or audience qualification) and using various communication channels like Email, SMS, Push notifications. Monitor campaign performance, run tests, and report on KPIs using AJO out of the box reports Strong understanding of the out of the box reports for AJOjourneyand Campaigns (24-Hrs and All-time reports), analyze the Campaign effectiveness/insights Technical issue resolution - Diagnose, troubleshoot, and resolve technical issues Project Management & Collaboration: Effectively communicate technical concepts to both technical and non-technical audiences. Collaborate with cross-functional teams (e.g. Martech, Marketing Operations, Adobe Support) to understand the issues and support fixing problems. Collaborate with team members and stakeholders to ensure successful project outcomes.Stay abreast of the latest advancements inAEPand related technologies. Continuously learn and expand your knowledge of data management, data science, and customer experience. Good to have: Adobe Experience Cloud tool certification (either Adobe RT-CDP, Adobe Journey Optimizer is a plus) Experience with Adobe Target, Customer Journey Analytics & Adobe launch is a plus Knowledge of Experience with Adobe Launch (Adobe Web SDK, Mobile SDK) is a plus. Experience with agile methodologies and project management is a plus. Knowledge of Web Technologies like HTML, and CSS would be a plus Good to have knowledge and understanding to develop and implement custom solutions within theAEPenvironment using Adobe REST APIs and scripting languages (e.g., JavaScript, Python) and other relevant tools for any required automation use-cases Key Skills & Qualifications : Bachelors degree in computer science, Engineering, or a related field (or equivalent experience). Overall IT Experience of 6+ years, with minimum 2+ years of hands-on development experience with AdobeJourney Optimizer(AJO) and Adobe RT-CDP Familiarity with Adobe Experience platform stacks (RTCDP, AJO, CJA), data integration processes, data privacy regulations (GDPR, CCPA) and best practices for managing customer data in AEP ecosystem. Proficiency in SQL and intermediate to advanced data analysis Experience with Adobe REST APIs to investigate and resolve data related issues Ability to systematically and effectively troubleshoot problems while ensuring customer satisfaction within stated service level goals Proven ability to diagnose and troubleshoot complex implementation issues.

Role Purpose The purpose of this role is to design, test and maintain software programs for operating systems or applications which needs to be deployed at a client end and ensure its meet 100% quality assurance parameters Do 1. Instrumental in understanding the requirements and design of the product/ software Develop software solutions by studying information needs, studying systems flow, data usage and work processes Investigating problem areas followed by the software development life cycle Facilitate root cause analysis of the system issues and problem statement Identify ideas to improve system performance and impact availability Analyze client requirements and convert requirements to feasible design Collaborate with functional teams or systems analysts who carry out the detailed investigation into software requirements Conferring with project managers to obtain information on software capabilities 2. Perform coding and ensure optimal software/ module development Determine operational feasibility by evaluating analysis, problem definition, requirements, software development and proposed software Develop and automate processes for software validation by setting up and designing test cases/scenarios/usage cases, and executing these cases Modifying software to fix errors, adapt it to new hardware, improve its performance, or upgrade interfaces. Analyzing information to recommend and plan the installation of new systems or modifications of an existing system Ensuring that code is error free or has no bugs and test failure Preparing reports on programming project specifications, activities and status Ensure all the codes are raised as per the norm defined for project / program / account with clear description and replication patterns Compile timely, comprehensive and accurate documentation and reports as requested Coordinating with the team on daily project status and progress and documenting it Providing feedback on usability and serviceability, trace the result to quality risk and report it to concerned stakeholders 3. Status Reporting and Customer Focus on an ongoing basis with respect to project and its execution Capturing all the requirements and clarifications from the client for better quality work Taking feedback on the regular basis to ensure smooth and on time delivery Participating in continuing education and training to remain current on best practices, learn new programming languages, and better assist other team members. Consulting with engineering staff to evaluate software-hardware interfaces and develop specifications and performance requirements Document and demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code Documenting very necessary details and reports in a formal way for proper understanding of software from client proposal to implementation Ensure good quality of interaction with customer w.r.t. e-mail content, fault report tracking, voice calls, business etiquette etc Timely Response to customer requests and no instances of complaints either internally or externally Mandatory Skills: Adobe Launch and Analytics .Experience: 5-8 Years .

Key Responsibilities: Implement and migrate tagging using Adobe Launch / AEP Web SDK with XDM schema alignment and Adobe Edge Network integration. Audit, validate, and maintain tagging consistency across Dev/QA/Prod. Set up campaign attribution (UTM/CID), visitor ID stitching (ECID/hashed IDs), and mapping to Analytics & CJA. Configure datasets, metrics, and segments for cross-channel analysis. Integrate and QA Adobe Target A/B testing & personalization, ensuring A4T reporting accuracy. Establish governance for naming, version control, change tracking, and performance optimization. Build and maintain Tableau dashboards with stakeholder-defined KPIs. Develop and validate SQL queries combining clickstream and non-clickstream datasets in Snowflake. Use LogRocket for behavioral insights, heatmaps, and UX improvement. Provide training, client consultation, and ongoing Adobe platform enablement. Qualifications: Proven expertise in Adobe Launch , AEP Web SDK , Adobe Analytics , Adobe Target , and CJA . Strong skills in Tableau , SQL (Snowflake) , and data governance. Experience with personalization strategy, tag performance optimization, and cross-team collaboration.

5+ years of exp. in frontend development. Javascript, jquery, html, css. Understanding of A/B testing, statistics. develop and customize adobe target implementations.

Role Purpose The purpose of this role is to design, test and maintain software programs for operating systems or applications which needs to be deployed at a client end and ensure its meet 100% quality assurance parameters Do 1. Instrumental in understanding the requirements and design of the product/ software Develop software solutions by studying information needs, studying systems flow, data usage and work processes Investigating problem areas followed by the software development life cycle Facilitate root cause analysis of the system issues and problem statement Identify ideas to improve system performance and impact availability Analyze client requirements and convert requirements to feasible design Collaborate with functional teams or systems analysts who carry out the detailed investigation into software requirements Conferring with project managers to obtain information on software capabilities 2. Perform coding and ensure optimal software/ module development Determine operational feasibility by evaluating analysis, problem definition, requirements, software development and proposed software Develop and automate processes for software validation by setting up and designing test cases/scenarios/usage cases, and executing these cases Modifying software to fix errors, adapt it to new hardware, improve its performance, or upgrade interfaces. Analyzing information to recommend and plan the installation of new systems or modifications of an existing system Ensuring that code is error free or has no bugs and test failure Preparing reports on programming project specifications, activities and status Ensure all the codes are raised as per the norm defined for project / program / account with clear description and replication patterns Compile timely, comprehensive and accurate documentation and reports as requested Coordinating with the team on daily project status and progress and documenting it Providing feedback on usability and serviceability, trace the result to quality risk and report it to concerned stakeholders 3. Status Reporting and Customer Focus on an ongoing basis with respect to project and its execution Capturing all the requirements and clarifications from the client for better quality work Taking feedback on the regular basis to ensure smooth and on time delivery Participating in continuing education and training to remain current on best practices, learn new programming languages, and better assist other team members. Consulting with engineering staff to evaluate software-hardware interfaces and develop specifications and performance requirements Document and demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code Documenting very necessary details and reports in a formal way for proper understanding of software from client proposal to implementation Ensure good quality of interaction with customer w.r.t. e-mail content, fault report tracking, voice calls, business etiquette etc Timely Response to customer requests and no instances of complaints either internally or externally Mandatory Skills: Adobe Launch and Analytics . Experience: 5-8 Years .

Role Purpose The purpose of this role is to design, test and maintain software programs for operating systems or applications which needs to be deployed at a client end and ensure its meet 100% quality assurance parameters Do 1. Instrumental in understanding the requirements and design of the product/ software Develop software solutions by studying information needs, studying systems flow, data usage and work processes Investigating problem areas followed by the software development life cycle Facilitate root cause analysis of the system issues and problem statement Identify ideas to improve system performance and impact availability Analyze client requirements and convert requirements to feasible design Collaborate with functional teams or systems analysts who carry out the detailed investigation into software requirements Conferring with project managers to obtain information on software capabilities 2. Perform coding and ensure optimal software/ module development Determine operational feasibility by evaluating analysis, problem definition, requirements, software development and proposed software Develop and automate processes for software validation by setting up and designing test cases/scenarios/usage cases, and executing these cases Modifying software to fix errors, adapt it to new hardware, improve its performance, or upgrade interfaces. Analyzing information to recommend and plan the installation of new systems or modifications of an existing system Ensuring that code is error free or has no bugs and test failure Preparing reports on programming project specifications, activities and status Ensure all the codes are raised as per the norm defined for project / program / account with clear description and replication patterns Compile timely, comprehensive and accurate documentation and reports as requested Coordinating with the team on daily project status and progress and documenting it Providing feedback on usability and serviceability, trace the result to quality risk and report it to concerned stakeholders 3. Status Reporting and Customer Focus on an ongoing basis with respect to project and its execution Capturing all the requirements and clarifications from the client for better quality work Taking feedback on the regular basis to ensure smooth and on time delivery Participating in continuing education and training to remain current on best practices, learn new programming languages, and better assist other team members. Consulting with engineering staff to evaluate software-hardware interfaces and develop specifications and performance requirements Document and demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code Documenting very necessary details and reports in a formal way for proper understanding of software from client proposal to implementation Ensure good quality of interaction with customer w.r.t. e-mail content, fault report tracking, voice calls, business etiquette etc Timely Response to customer requests and no instances of complaints either internally or externally Mandatory Skills: Adobe Launch and Analytics . Experience: 5-8 Years .

Hello Everyone, Optum is hiring Adobe Analyst at Noida and Bangalore who can join us on short notice. Primary Skills: Adobe Experience Cloud Products [Adobe Analytics, Adobe Target , Adobe Launch] (Must have) Experience: 3-8 yrs Notice period: Immediate to 45 days Job Description: Primary Responsibilities: Regular interaction with stakeholders to understand the new requirements Managing and Implementation of Adobe Analytics / Glass box/ Google Analytics tags on website / Apps (Tools: DTM / Adobe Launch or any other Tag manager) Building reports/dashboards and case studies on data captured in Adobe Analytics / Session Cam tools Product/business/support monitoring and analyzing the performances Generate insights based on trends observed in the data, tie back to the business initiatives and update business owners Use statistical tools to identify and evaluate the relationships between data fields and outcomes Produce tactical analysis and implications/recommendations in line with business expectations Managing team objective tied to KPI/KRA Be able to translate business requirements into advanced technical solutions to continually optimize measure and improve outcomes Recognizing and observing emerging trends, opportunities and threats from changes in Search, Social and the wider Analytics landscape Develop and enhance automated reporting templates that communicate KPI, trends and deviations to stakeholders Ensure data integrity and recognize / resolve data inconsistencies in reports, analysis and analytics toolsets Designing solutions to enhance the user experience on Provider Apps Required Qualifications: Graduate degree or equivalent experience 3+ years of experience in developing solution using Adobe Experience Cloud Products [Adobe Analytics, Adobe Target , Adobe Launch] 3+ years of experience in building reports/dashboards using Adobe Analytics 3+ years of experience Implementing Adobe Analytics / Session Cam / Glass Box/ Google Analytics tag on website (Tools: DTM / Adobe Launch or other Tag manager) Experience in working with a marketing/Business intelligence environment High level experience in data analysis techniques Solid proficiency in MS Excel and PowerPoint Proven exposure to data analysis and reporting tools (Adobe Analysis Workspace , Tableau etc. ) Proven exposure to data analysis and reporting tools (Adobe Analysis Workspace, Tableau, Python, Apache Hive, SQL, MongoDb etc.) Proven effective presentation and story boarding skills with exposure to executive level presentations Proven excellent Communication skills and team handling skills Interested can share their updated CV at arshad_mohammad@optum.com. Thanks and Regards, Arshad Ayub - Talent Scout Deputy Manager - TA arshad_mohammad@optum.com Optum

Key Responsibilities: Define and lead the analytics implementation roadmap using Adobe Launch and Adobe Analytics Collaborate with product owners, developers, and UX teams to translate business goals into measurable KPIs Architect and oversee data layer design and tag deployment strategy Ensure proper configuration of traffic variables, conversion events, and eVars Conduct audits of existing implementations and recommend improvements Lead QA processes for analytics tracking and data validation Present actionable insights to stakeholders and guide optimization efforts Build and maintain Adobe Launch configurations and rules Implement Adobe Analytics tracking using eVars, props, events, and classifications Develop and manage data layers across web and mobile platforms Debug and validate tag deployments using browser tools and Adobe Debugger Collaborate with QA and analytics teams to ensure data accuracy Support dashboard creation and reporting using Adobe Workspace Required Skills: 5+ years of experience with Adobe Analytics and Adobe Launch Deep understanding of tag management systems, especially Adobe DTM/Launch Strong grasp of JavaScript, HTML, and jQuery for custom tag development Experience with Web SDK and Mobile SDK implementations Familiarity with Agile/Scrum methodologies Excellent communication and stakeholder management skills Proficiency in JavaScript, HTML, CSS, and jQuery Strong understanding of data layer architecture and tag QA processes Ability to translate business requirements into technical specs Familiarity with Adobe Target and Experience Platform is a plus Mandatory Skills: Adobe Launch and Analytics . Experience: 5-8 Years .

Role Purpose The purpose of this role is to design, test and maintain software programs for operating systems or applications which needs to be deployed at a client end and ensure its meet 100% quality assurance parameters Do 1. Instrumental in understanding the requirements and design of the product/ software Develop software solutions by studying information needs, studying systems flow, data usage and work processes Investigating problem areas followed by the software development life cycle Facilitate root cause analysis of the system issues and problem statement Identify ideas to improve system performance and impact availability Analyze client requirements and convert requirements to feasible design Collaborate with functional teams or systems analysts who carry out the detailed investigation into software requirements Conferring with project managers to obtain information on software capabilities 2. Perform coding and ensure optimal software/ module development Determine operational feasibility by evaluating analysis, problem definition, requirements, software development and proposed software Develop and automate processes for software validation by setting up and designing test cases/scenarios/usage cases, and executing these cases Modifying software to fix errors, adapt it to new hardware, improve its performance, or upgrade interfaces. Analyzing information to recommend and plan the installation of new systems or modifications of an existing system Ensuring that code is error free or has no bugs and test failure Preparing reports on programming project specifications, activities and status Ensure all the codes are raised as per the norm defined for project / program / account with clear description and replication patterns Compile timely, comprehensive and accurate documentation and reports as requested Coordinating with the team on daily project status and progress and documenting it Providing feedback on usability and serviceability, trace the result to quality risk and report it to concerned stakeholders 3. Status Reporting and Customer Focus on an ongoing basis with respect to project and its execution Capturing all the requirements and clarifications from the client for better quality work Taking feedback on the regular basis to ensure smooth and on time delivery Participating in continuing education and training to remain current on best practices, learn new programming languages, and better assist other team members. Consulting with engineering staff to evaluate software-hardware interfaces and develop specifications and performance requirements Document and demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code Documenting very necessary details and reports in a formal way for proper understanding of software from client proposal to implementation Ensure good quality of interaction with customer w.r.t. e-mail content, fault report tracking, voice calls, business etiquette etc Timely Response to customer requests and no instances of complaints either internally or externally Mandatory Skills: Adobe Launch and Analytics .Experience: 5-8 Years .

Skill required: Delivery - Adobe Launch Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIA tag management system that is designed to help manage the lifecycle of e marketing tags (sometimes referred to as tracking pixels or web beacons), which are used to integrate third party software into digital properties What are we looking for Tag Management Google Tag Manager Adobe Launch Problem-solving skills Adaptable and flexible Agility for quick learning Commitment to quality Prioritization of workload Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Company Name : Willware Technologies Role : Adobe Analytics Experience :3+ years Work Mode : Hybrid Job Description : 1. Mandatory: 1. Adobe Analytics - Prior hands-on experience or certification. 2. Adobe Target - Prior hands-on experience or certification. 3. Segmentations - Intermediate knowledge in building segments in Adobe Target and Adobe Analytics 2. Data Analysis Work Experience 1. Natural curiosity and analytical mindset. 2. Experience with at least one DA project. 3. Foundational understanding of data layers. 3. Good To Have: 1. Tealium IQ and/or Adobe Tag Manager - Intermediate knowledge of tag implementations. 2. BlueConic or Equivalent - Familiarity with similar platforms 3. Product Analytics Familiarity with platforms like FullStory 4. PowerBI Preferred candidate profile

Data Analytics Engineer Location - Hyderabad, Bangalore, Chennai, Gurgaon Experience -3+ Years Role Description: About the Team You will Join: Credera is a global consulting firm that combines transformational consulting capabilities, deep industry knowledge, and AI and technology expertise to deliver valuable customer experiences and accelerated growth across a broad range of industries worldwide. Our one-of-a-kind global boutique approach means we provide our clients with tailored solutions unique to their organization that can scale due to our extensive footprint. As a values-led organization, our mission is to make an extraordinary impact on our clients, our people, and our community. We believe it is this approach that has allowed us to work with and transform the most influential brands and organizations in the world, from strategy through to execution. More information is available at www.credera.com . We are part of the OPMG Group of Companies, a division of Omnicom Group Inc. What You Will Do: Requirements engineering for the integration of MarTech on webpages. Implementation of MarTech and AdTech under consideration of governance guidelines, both client-side and server-side. Troubleshooting of MarTech implementations. Configuration of cookie consent management platforms. Performing tag and cookie audits. Supporting with data layer implementations based on existing data collection architecture, processes, and standardized data layer. Supporting automation initiatives and data layer implementations based on existing data collection architecture, processes, and a standardized data layer. Job Responsibilities: Experience with JavaScript Knowledge of tag management systems (e.g. Google Tag Manager, Adobe Launch, Tealium), preferred Ensighten is a plus Very good written and spoken English (direct customer contact)

As a Manager of Digital and Social Marketing at Mastercard, you will be a crucial part of the Global Digital Marketing team, focusing on Adobe Analytics implementation and management. Your role will involve interpreting data to enhance customer experiences and drive business growth by collaborating with various teams and ensuring data integrity. Your key responsibilities will include overseeing the implementation of Adobe Analytics, managing Adobe Launch for tracking solutions, defining tracking specifications, and collaborating with IT and development teams for proper integration. You will analyze website, mobile app, and digital campaign performance, develop dashboards and reports, and conduct customer journey analysis to optimize user experiences. Stakeholder collaboration and communication will be essential as you work closely with marketing, product, UX, and BI teams to align analytics with business goals. You will translate complex data findings into actionable recommendations, educate team members on best practices, and ensure compliance with data privacy regulations like GDPR and CCPA. Your expertise of at least 7 years in Adobe Analytics, Adobe Launch, and tag management systems will be crucial, along with knowledge of web building blocks like HTML, CSS, JS, and jQuery. Proficiency in SQL, Python, R, or other data analysis tools, as well as experience with Adobe Experience Cloud products, will be beneficial. Your strong project management skills, analytical abilities, and effective communication will be key in presenting insights to both technical and non-technical stakeholders. Moreover, you will have the responsibility to ensure compliance with Mastercard's security policies, maintain the confidentiality and integrity of information, report any security violations, and complete mandatory security trainings. Join Mastercard's dynamic Data & Analytics team and play a vital role in driving digital marketing strategies through Adobe Analytics expertise and collaborative efforts with various teams.,

You are a skilled Adobe Analytics Implementation Specialist responsible for leading tagging strategy and implementation across digital platforms in the Banking (BFSI) sector. Your role involves collaborating with business, product, compliance, and IT teams to gather measurement requirements and translate them into clear tagging specifications. You will create detailed Technical Specification Documents (TSDs) outlining data layer variables, tagging logic, and success criteria for development teams. Your responsibilities include configuring and managing tags, rules, events, and variables in Adobe Launch to capture critical user interactions across web, mobile web, and app environments. You will review and validate implemented data layers to ensure alignment with approved TSDs and data collection best practices. Thorough testing and debugging using tools such as Chrome Developer Tools, Adobe Experience Platform Debugger, Charles Proxy, or ObservePoint will be conducted to ensure data accuracy. It is essential to monitor and troubleshoot data discrepancies or issues in tag firing, and work with cross-functional teams for timely resolution. Ensuring tagging implementations are compliant with BFSI-specific data privacy and regulatory requirements, including PCI DSS, GDPR, and CCPA, is a key aspect of your role. You will document tagging strategies, configurations, and validation processes for internal audits and ongoing optimization. Staying up to date with Adobe Experience Cloud capabilities, including Adobe Web SDK and Customer Journey Analytics (CJA), is necessary. You will lead project management efforts for analytics implementation workstreams, including scoping, timeline planning, task assignment, and stakeholder communication to ensure successful delivery across multiple teams. Qualifications & Requirements: - 5-7+ years of hands-on experience implementing Adobe Analytics using Adobe Launch/Ensighten/AEP WED SDK - Strong knowledge of digital analytics concepts, events, dimensions, segmentation, conversion funnels, and KPIs - Proven experience in writing TSDs and working with developers to implement and validate data layers - Proficiency in debugging tools and browser-based analytics QA practices - Familiarity with Adobe Web SDK, AEP, and Customer Journey Analytics (preferred) - Excellent analytical thinking and attention to detail - Strong communication skills and the ability to simplify technical concepts for business stakeholders - Bachelor's degree in Information Technology, Computer Science, Marketing Analytics, or a related field Preferred Skills: - Experience working on analytics for financial journeys (e.g., application forms, account signups, lead flows) - Familiarity with server-side or hybrid tagging approaches - Exposure to Adobe Target, A/B testing, and personalization tools - Adobe Certified Developer/Architect This hiring opportunity is for a client that requires 3 rounds of interviews. Additional details will be shared later.,

You will be responsible for Adobe Analytics tag management, development, and implementation using tools like Adobe Launch, GA4, and Tealium IQ. Your main tasks will involve developing Adobe Analytics solutions for clients, which includes data modeling, implementation, and configuration. Additionally, you will be tasked with designing and executing marketing automation workflows using Adobe Campaign to enhance customer engagement. Collaboration with cross-functional teams will be essential to integrate Adobe Analytics with various systems like SQL databases and Tableau dashboards. Your role will also involve troubleshooting issues related to Adobe Analytics implementation and providing technical support to address any problems that may arise. It will be crucial for you to stay updated with the latest developments in Adobe Analytics and recommend best practices for optimization. Moreover, your experience in client-side and server-side JavaScript development will be beneficial in fulfilling the requirements of this role.,

As a Data Engineer with experience in Customer Data Platform (CDP), your role will involve working with various CDP tools and technologies to manage data integrations, data governance, and data preparation. You will be responsible for implementing schemas, developing unified customer profiles, and utilizing destination SDKs and source SDKs. Your expertise in query services, merge policies, and data governance will be essential for ensuring the accuracy and reliability of data integrations. Key Responsibilities: - Provide strategic advisory services to enhance business performance through data-driven recommendations. - Conduct market research to identify trends and opportunities in the data engineering domain. - Collaborate with cross-functional teams to design and implement data models that support business objectives. - Utilize ETL processes, CI/CD pipelines, and data integration techniques to optimize data workflows. - Collaborate with stakeholders to develop comprehensive customer 360 (C360) views for enhanced decision-making. Required Skills: - Proficiency in ETL processes, data engineering principles, and data modeling techniques. - Experience with GA4/GA360, Adobe Analytics/Customer Journey Analytics, and other analytics platforms. - Familiarity with Google Tag Manager, Adobe Launch/AEP Web SDK, Tealium iQ, and other tag management tools. - Knowledge of visualization tools such as Tableau, Power BI, Looker, etc. - Advanced proficiency in SQL, JavaScript, jQuery, and basic HTML. - Experience with debugging tools like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc. Desired Skills: - Familiarity with Customer Data Platforms (CDPs) like AEP-RTCDP, Tealium, Segment, Lytics, etc. - Experience with personalization and A/B testing tools like Adobe Target, Optimizely, etc. - Knowledge of marketing destinations such as Google Ads, DV360, Adobe Audience Manager, etc. If you are a detail-oriented Data Engineer with a passion for leveraging data to drive business decisions, we encourage you to apply for this exciting opportunity to contribute to our team's success.,

Job Description: As a Strong Web Analytics resource with expertise in Google Analytics 4, Adobe Analytics, and AEP WebSDK Implementation / CJA, you will play a crucial role in assisting clients to enhance their online presence. Your responsibilities will include helping clients comprehend how to optimize their online customer interactions, develop segmentation strategies, marketing funnels, and customer journeys to gain insights into pain points and boost business performance. Additionally, you will be required to possess a solid understanding of web analytics principles and best practices, as well as experience in configuring and deploying website tagging and analytics tools to support website personalization and improve customer experience. Key Responsibilities: Your role will entail showcasing your technical prowess by leading client discussions, understanding requirements, and assisting in creating Business Requirement Documents (BRD). You will be expected to design, implement, and quality assure 1st party tracking solutions using Tag Management Systems like Google Tag Manager, Tealium iQ, and Adobe Launch. Moreover, your expertise should extend to designing, implementing, and quality assuring the implementation of 3rd and 2nd party tracking via multiple Tag Management Systems. Familiarity with Javascript (Vue and React frameworks), HTML, and CSS will be beneficial in designing custom data layer JSON objects for various digital touchpoints. Your deliverables will also include generating actionable insights from web analytics data, analyzing media campaigns, and understanding attribution modeling for informed media buying decisions. Insight Generation: Working with prominent brands, you will be responsible for delivering strategic insights that drive performance improvement. Your tasks will involve in-depth analysis of web analytics data, media campaigns, and understanding the impact of attribution modeling on media buying decisions. Data Science and Digital Analytics: Your role will require critical thinking and statistical analysis to address business and customer issues, identify opportunities, and drive business outcomes. You will use statistical analyses to understand online behavior and contribute to strategy development for website and digital media enhancements. Product Development: Part of your responsibilities will involve refining the insight proposition for clients to ensure the delivery of top-notch services. Skills Required: The ideal candidate should possess excellent communication skills, the ability to simplify complex concepts, and proficiency in tag management solution designs. Extensive experience in deploying and developing tracking solutions, analytical skills, statistical testing capabilities, and the ability to manage multiple tasks simultaneously are crucial. Proficiency in Adobe Analytics, Google Analytics, offline data analysis, and online data analysis for CRO and hypothesis generation is necessary. A strong command over SQL, Google Bigquery, Python, and statistics is also expected. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent,

Hello!!! Currently, we have an exciting job opportunity with one of our prestigious client CONFIDENTIAL Client: 50 yrs old UK based product development company Location : Chennai Role: Analytics Developer - 3+ Yrs (tagging) Skill set: Adobe launch/ GTM/ Google Tag Manager Adobe target Adobe Analytics Regards, Sundari