D2C E-Commerce Specialist

Company Description

IMGadgets is a leading provider of innovative products across multiple categories including e-mobility, fitness, home living, outdoor recreation and electronic gadgets, in Canada. We pride ourselves in our commitment to quality, creativity, and customer satisfaction. As a dynamic and rapidly growing company, we are constantly seeking talented individuals to join our team.

Key Responsibilities

Shopify Store Management

• Own end-to-end Shopify store operations with direct accountability for sales and revenue growth.
• Oversee product uploads, inventory management, pricing strategies, promotions, and order flow to maximize revenue objectives.
• Continuously optimize website design, user experience (UX), and customer journey to drive higher conversions and repeat purchases.
• Manage integrations with payment gateways, logistics, and third-party apps to ensure smooth operations that support sales growth.
• Analyze sales performance, monitor revenue KPIs, and prepare actionable reports to guide business decisions.

Digital Marketing (Google & Meta Ads)

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook/Instagram Ads, and other digital platforms.
• Conduct keyword research, ad copywriting, audience segmentation, and bidding strategies to maximize ROI.
• Manage marketing budgets efficiently and track ROI on all paid campaigns.
• Stay updated with new ad formats, policies, and best practices.

Social Media & Content

• Own brand presence across social media platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
• Plan and execute content calendars in collaboration with design/content teams.
• Drive engagement, follower growth, and brand storytelling.
• Coordinate influencer collaborations and partnerships.

Analytics & Growth

• Use Google Analytics, Meta Business Manager, and Shopify Analytics to monitor performance.
• Identify growth opportunities through data-driven insights.
• Run A/B tests on creatives, landing pages, and campaigns.
• Monitor competitor activities and market trends to stay ahead.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 6–10 years of experience in e-commerce and D2C businesses, with proven hands-on experience in Shopify and digital marketing.
• Strong knowledge of Google Ads, Meta Ads Manager, and campaign optimization.
• Proven experience in scaling online sales and managing ad budgets.
• Understanding of SEO, email marketing, and remarketing strategies.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently, own projects end-to-end, and deliver results.

What We Offer

• Competitive salary commensurate with industry standards, experience, and skill set.
• Opportunity to lead and grow the D2C channel end-to-end.
• Dynamic, fast-paced work environment with ownership and autonomy.
• Exposure to international markets and large-scale campaigns.