Customer Relationship Management Manager

The CRM Manager position focuses on developing and implementing strategies to enhance customer engagement, retention, and lifetime value. You will be responsible for managing customer data, analyzing user behavior, and executing personalized marketing campaigns to improve customer satisfaction and loyalty. Your key responsibilities will include: - Developing and implementing a CRM strategy for customer acquisition, retention, and loyalty for mobile devices. - Defining and optimizing customer journeys for different segments, including new, existing, and returning customers. - Leading the integration and maintenance of CRM software. You will also be expected to: - Analyze customer data, purchase behavior, and feedback to identify trends and opportunities. - Collaborate with cross-functional teams to enhance the customer experience. - Ensure data accuracy, compliance, and security in line with GDPR or other data protection regulations. Additionally, you will be responsible for: - Creating and managing automated email, SMS, and push notification campaigns to enhance engagement. - Developing loyalty programs and promotions to boost repeat purchases and customer lifetime value. - Working closely with customer service teams to enhance support and reduce churn rates. Qualifications and Skills required for this role include: Experience: - 3-5+ years in CRM management, preferably in the mobile devices, telecom, or e-commerce industry. - Experience with CRM platforms such as Salesforce, HubSpot, Zoho, and marketing automation tools. Technical & Analytical Skills: - Strong understanding of customer data analytics, segmentation, and reporting. - Familiarity with AI-driven CRM tools, predictive analytics, and machine learning for personalized campaigns. - Proficiency in Excel, SQL, or BI tools is a plus. Soft Skills: - Excellent communication, problem-solving, and leadership skills. - Ability to work in a fast-paced, data-driven environment.,