CRM - Sales Manager [Interior Background]

Company: Lakdi.com
Location: [Delhi NCR / On-site / Hybrid – as applicable]
Experience: 4–8 Years
Industry: Interior Design | Furniture Manufacturing | Home Interiors
Employment Type: Full-Time

About Lakdi.com

Lakdi.com is a leading home furniture manufacturer and interior solutions brand in India, delivering premium furniture, modular solutions, and end-to-end residential interiors. Backed by strong manufacturing capabilities and design expertise, Lakdi.com focuses on customer-centric solutions, quality execution, and long-term relationships.

Role Overview

We are looking for an experienced CRM Sales Manager with a strong interior design background to manage client relationships, drive sales conversions, and enhance customer experience throughout the interior design and furniture sales journey.

The ideal candidate should understand interior layouts, materials, space planning, and project workflows, while efficiently managing CRM pipelines, follow-ups, and post-sales coordination.

Key ResponsibilitiesSales & Client Relationship Management

• Handle inbound and outbound leads for home interiors and furniture projects
• Convert qualified leads into confirmed projects through consultations and proposals
• Maintain long-term relationships with customers from inquiry to project handover
• Act as the single point of contact for clients throughout the sales lifecycle

CRM & Sales Pipeline Management

• Manage and update CRM systems with accurate lead status, follow-ups, and communication logs
• Track sales funnels, deal closures, and customer interactions
• Ensure timely follow-ups, reminders, and re-engagement strategies
• Generate CRM-based reports on lead conversion, sales performance, and customer behavior

Interior Design Sales Support

• Understand client requirements related to layouts, styles, budgets, and materials
• Coordinate with interior designers, production teams, and project managers
• Assist in presenting design concepts, BOQs, estimates, and timelines
• Explain furniture specifications, finishes, and customization options clearly to clients

Revenue Growth & Conversion Optimization

• Identify upselling and cross-selling opportunities (furniture, modular units, add-ons)
• Improve lead-to-conversion ratios through consultative selling
• Support marketing campaigns by providing CRM insights and customer feedback

Post-Sales & Customer Experience

• Ensure smooth transition from sales to execution teams
• Handle customer queries, escalations, and feedback professionally
• Monitor project milestones and keep clients informed
• Drive repeat business and referrals through excellent service

Required Skills & QualificationsMust-Have

• Bachelor’s degree in Interior Design, Architecture, Business, or related field
• 4–8 years of experience in interior design sales / CRM sales / furniture sales
• Strong understanding of residential interiors, modular furniture, and materials
• Hands-on experience with CRM tools (Zoho, Salesforce, HubSpot, or similar)
• Excellent communication, negotiation, and client-handling skills
• Ability to read floor plans and understand interior drawings

Preferred

• Experience working with home interior brands or furniture manufacturers
• Knowledge of pricing, BOQs, and project costing
• Familiarity with digital lead sources (website, WhatsApp, social media, marketplaces)

Key Performance Indicators (KPIs)

• Lead-to-conversion ratio
• Monthly and quarterly sales targets
• CRM data accuracy and follow-up compliance
• Customer satisfaction and repeat business
• Average sales cycle duration

Why Join Lakdi.com?

• Work with a fast-growing furniture and interior brand
• Exposure to high-value interior projects
• Strong manufacturing and execution backing
• Opportunity to influence customer experience and sales strategy
• Competitive salary + performance-based incentives

Reporting To

Head of Sales / Business Development Manager

How to Apply

Interested candidates can share their resume at: hr@rimsindia.in

Job Type: Full-time

Pay: ₹35,000.00 - ₹55,000.00 per month

Work Location: In person