CRM & Marketing Automation Specialist (HubSpot + ZoomInfo)

Job Title: CRM & Marketing Automation Specialist (HubSpot + ZoomInfo)

Location:

Experience:

About the Role

CRM & Marketing Automation Specialist

Key Responsibilities

• Manage and optimize the

  HubSpot Marketing Hub

  including workflows, automation, segmentation, scoring, and campaign reporting.
• Execute

  large-scale email outreach

  , nurture sequences, and automated journeys to drive MQL and SQL progression.
• Build, clean, and enrich prospect lists using

  ZoomInfo

  or similar platforms (Apollo, Cognism, etc.).
• Maintain CRM hygiene, including deduplication, enrichment, field mapping, and data governance.
• Set up dashboards and reporting for campaign performance, funnel metrics, outreach analytics, and database health.
• Conduct A/B testing for subject lines, CTAs, send times, and content variations to optimize results.
• Collaborate with sales to improve follow-up processes, lead qualification frameworks, and conversion metrics.
• Support targeted outbound motions, including segmentation, ICP validation, list creation, and campaign personalization.
• Manage inbox responses, routing, and qualification inputs as part of the outreach process.
• Identify automation opportunities, improve workflows, and enhance operational efficiency across CRM and marketing systems.

Must-Have Skills (Non-Negotiable)

• Hands-on HubSpot Marketing Hub experience

• Workflows, automation, lifecycle stages, lists, scoring, dashboards

• Hands-on ZoomInfo (or equivalent)

• Contact discovery, enrichment, intent data, segmentation

• Strong experience in email marketing and outbound campaign execution

• Outreach sequences, nurture workflows, testing, optimization
• Proven experience working with large databases and CRM systems
• Strong analytical skills with comfort in dashboards, metrics, and reporting
• Ability to work independently, take ownership, and execute with speed and accuracy
• Excellent written communication for email content and personalization

Preferred Qualifications

• Experience in B2B SaaS or cybersecurity domains
• Familiarity with ABM workflows and tools (RollWorks, MarketingOS, Demandbase)
• Basic sales enablement knowledge (ICP documents, lists, contact sheets)
• Understanding of the lead lifecycle: MQL → SQL → Opportunity
• Experience with LinkedIn outreach tools or HubSpot sequences

What We’re Looking For

• A self-starter who enjoys

  hands-on, granular operational work

• Someone who thrives in a fast-paced environment
• Someone who takes ownership and can set up, improve, and manage CRM + automation systems end-to-end
• A detail-oriented executor who is comfortable with both operations and analytics