Posted:2 weeks ago|
Platform:
On-site
Full Time
Backed by a robust technology platform, a strong supplier Network, and an efficient service model, we make the end-to-end tyre, battery & alloy wheels buying and fitting at the doorstep for vehicle owners seem like a breeze!
We are recognized as the TOP 10 Auto e-commerce startups – 2022 by Silicon India We are on a mission to revolutionize the tyre industry with our unique business model and superior customer service.
● Own CRM campaign execution end-to-end across channels including email, WhatsApp, and SMS.
● Build structured customer segmentation, cohorts, and persona-based targeting to maximize campaign effectiveness
● Create automated lifecycle journeys: onboarding, activation, repeat purchase, win-back, churn reduction, and NPS workflows
● Track performance, ROAS, conversion funnels, and incrementality through actionable dashboards
● Work closely with product, performance marketing, and call-center teams to drive cohesive retention strategies
● Drive experimentation through A/B tests and data-backed hypothesis building
● Manage CRM tools such as CleverTap, WebEngage or equivalents
● Ensure CRM communications align with brand voice and compliance requirements (privacy, opt-ins, etc)
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