Creative Strategist

bridge between strategy, content, and performance

Key Responsibilities

1. Creative Strategy

• Develop and brief

  paid media creatives

  across Meta, TikTok, and YouTube
• Research competitors and trends to propose new

  ad angles and creative formats

• Build moodboards and swipe files to guide the creative + design team
  

2. Scripting & UGC

• Write

  UGC ad scripts

  tailored for different funnels (TOF, MOF, BOF)
• Identify and adapt

  viral ad formats

  for client campaigns
• Collaborate with editors and designers to turn scripts into winning creatives

3. Influencer Campaigns

• Plan, negotiate, and execute influencer campaigns for D2C brands
• Create influencer briefs and ensure deliverables meet campaign goals
• Manage timelines, approvals, and content delivery

4. Social Media Strategy

• Oversee content planning and execution across platforms
• Develop content calendars and campaign concepts aligned with growth goals
• Analyze social media performance and refine strategies based on data

Requirements

• 3+ years of experience in

  creative strategy, content, or growth roles in agencies

• Strong background in

  D2C brands and eCommerce-focused campaigns

• Proven ability to script UGC ads and drive measurable campaign results
• Hands-on experience with

  social media management and content planning

• Good design sense + ability to guide designers and editors on ad templates
• Familiarity with AI tools (ChatGPT, Foreplay, MidJourney, Canva, etc.) for creative ideation

Why Join Us

• Work directly on

  fast-scaling D2C brands

  with visible impact
• Opportunity to

  experiment with viral formats

  and bold creative ideas
• High-ownership role with rapid growth opportunities

How to Apply

Send your CV, portfolio (UGC scripts, ad campaigns, or social case studies), and a short note about your favourite ad campaign.