Creative Strategist

Position:

Department:

Location:

Employment Type: Full-time

About the Role

Creative Strategist

Key Responsibilities

• Develop and conceptualise creative strategies for digital and social media campaigns.
• Create campaign narratives, messaging frameworks, and content directions.
• Write copy for campaigns, social media posts, video scripts, and internal communications.
• Build and manage content calendars across multiple clients.
• Create decks for campaigns, pitches, and strategy presentations.
• Coordinate with internal teams—designers and video editors—for seamless execution.
• Develop social media strategies and platform-specific content approaches.
• Oversee preparation of weekly/monthly performance and insights reports.
• Analyse campaign performance metrics and content effectiveness.
• Manage client communication, including briefings, presentations, and feedback cycles.
• Ensure timely delivery, revisions, and approvals for all creative assets.

Required Skills & Competencies

• Strong expertise in creative strategy, digital communication, and copywriting.
• Excellent verbal and written communication skills with strong presentation abilities.
• Ability to handle multiple accounts and manage deadlines effectively.
• Deep understanding of social media platforms, trends, and digital marketing principles.
• Ability to convert briefs into structured, actionable creative directions.
• Strong organisational and project-management skills.
• Prior experience in a digital agency environment is preferred.

Experience Required

• 2-3 years

  of experience in a digital marketing or creative agency.
• Experience in both

  creative strategy

  and

  account management

  is preferred.
• Experience handling multi-industry clients or complex digital campaigns is preferred.

Education

Bachelor’s degree in marketing, Communications, Business, or a related field.