Creative Strategist

Urgently Hiring For Creative Strategist

Location

Full-time

Exp

Department:

Reports To:

About the Role

Creative Strategist

influencer-led, PR-driven, and digital-first brand strategies

At Gryd, strategy is not just about decks; it’s about clarity, structure, and creative intelligence.

About GRYD CO.

GRYD CO. is a creative marketing agency specializing in social media, branding, and performance marketing. We craft innovative digital experiences that help brands grow and engage their audiences.

Key Responsibilities:

1. Strategic Planning & Brand Thinking

• Support in developing

  brand communication strategies

  and campaign directions aligned with client objectives, which helps the SMM team.
• Conduct

  competitor research, trend mapping, and audience insights

  to inform strategic decisions.
• Convert brand goals into

  content pillars and measurable outcomes.

2. Influencer & PR Campaign Strategy

• Identify relevant influencers and content creators for collaborations and campaigns.
• Assist in

  conceptualizing influencer briefs, outreach messaging, and campaign KPIs.

• Track campaign performance and prepare reports on engagement, reach, and sentiment analysis.
• Collaborate with PR partners to align brand stories and coverage goals with marketing campaigns.

3. Client Servicing & Communication

• Participate in client meetings, understand briefs, and translate them into actionable plans.
• Present strategic recommendations and creative ideas confidently and clearly.
• Ensure timely communication and updates between internal teams.

4. Cross-Team Collaboration

• Work with design, SMM team, and performance teams to ensure strategy aligns with execution.
• Support the senior in preparing campaign decks, brand pitches, and reports.
• Contribute to

  brainstorming sessions

  and help refine brand tone and communication direction.

5. Reporting & Analysis

• Track campaign performance across organic, paid, and influencer initiatives.
• Create

  monthly insight decks

  highlighting learnings, wins, and improvement areas.
• Maintain a repository of campaign references and trend observations.

Desired Skills & Qualifications:

• 2-3 years of experience in a

  digital/creative agency setup

  .
• Strong understanding of

  social media, influencer marketing, and brand communication.

• Analytical mindset with creative problem-solving ability.
• Excellent written and verbal communication skills.
• Proficiency in tools like Google Suite, Canva / PowerPoint, Meta Business Suite, and influencer tracking platforms (e.g., Winkl, Qoruz, or Hypetap).
• Prior experience with

  luxury, lifestyle, or jewelry brands

  is a plus.

Key Traits:

• Strategic thinker with aesthetic sensitivity.
• Highly organized and detail-oriented.
• Proactive collaborator who thrives in fast-paced agency culture.
• Balances creative intuition with analytical reasoning.