Creative Strategist

About the Role

We’re on the lookout for a Creative Strategist with a strong grasp on performance marketing and influencer-led content to join our fast-growing D2C healthcare brand. In this role, you’ll lead the development and execution of high-converting video, static, and multimedia content for performance marketing campaigns. You’ll collaborate closely with designers, influencers, brand, and product teams to bring data-backed creative concepts to life—content that doesn’t just look good but performs.

Key Responsibilities - Creative Strategy & Content Planning

• Develop compelling content strategies and concepts aligned with brand goals and campaign performance metrics.
• Create story-driven narratives and hooks for influencer videos and statics that drive acquisition and conversions.
• Collaborate with performance marketing and media buying teams to align creatives with audience behavior and funnel goals.

Storyboarding & Production Oversight

• Lead storyboarding and ideation for short-form video ads, product-focused statics, and engaging GIFs.
• Work closely with internal and external teams including designers, editors, influencers/models, and production partners to ensure creative quality and consistency.
• Oversee content production across platforms such as Meta (FB/IG), YouTube, and Display Ads.

Performance-Driven Creative Optimization

• Analyze creative performance data (CTR, CVR, CAC) and iterate creatives accordingly.
• Run A/B tests across creative variations to improve ROAS and reduce drop-offs.
• Continuously refine messaging, visuals, and formats to ensure creative resonance and ROI.

Trendspotting & Consumer Insights

• Stay ahead of influencer and performance content trends, platform algorithm changes, and creative formats (e.g., Reels, Stories).
• Research audience preferences, competitor creatives, and content performance to guide new concepts.
• Leverage audience insights to personalize content for various buyer personas and funnel stages.

Influencer Collaboration & Coordination

• Align influencer creative direction with paid campaigns for maximum synergy and reach.
• Ensure influencer-produced content stays true to the brand tone, aesthetic, and product positioning.
• Coordinate end-to-end with influencers, models, production houses, and agencies for timely content delivery.

Campaign Management

• Plan and manage the production of multiple content assets simultaneously.
• Ensure on-time delivery of assets optimized for various platforms.
• Maintain creative consistency while adapting formats and messaging for different campaign goals.

Key Requirements

• Bachelor’s degree in Marketing, Communications, Film Production, or related fields
• Minimum 1 year of experience in creative strategy, performance marketing, or influencer content production—preferably in D2C, beauty, wellness, or skincare
• Hands-on experience in developing influencer-led creatives (videos, statics, GIFs) for paid marketing
• Strong understanding of digital performance metrics, funnel behavior, and ad platform creative requirements
• Proficient in creative briefing, scripting, and concept pitching
• Familiarity with video editing, design tools, and social ad formats
• Excellent communication, project management, and cross-functional collaboration skills

Why Join Us?

• Be part of a fast-growing D2C brand that’s disrupting the wellness space
• Work on creatives that actually drive business impact
• Collaborate with top-tier influencers and creators
• Own the creative strategy from concept to conversion

To Apply:

Please share your portfolio, creative samples (especially performance-driven videos/statics)