Creative Strategist

Creative Strategist

You’ll lead our creative team and work closely with the founders to define how we position our brand, build campaigns that connect deeply with our audience, and maintain a consistent tone and aesthetic across all platforms.

Key Responsibilities

• Brand Positioning & Strategy:

• Refine how Life & Jam is perceived. Build creative frameworks and storytelling directions that strengthen our identity and appeal to our audience.
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• Campaign Development:

• Conceptualize and oversee creative campaigns for new collections, seasonal drops, and brand moments across performance and organic channels.
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• Creative Direction:

• Supervise the content team — including designers, writers, and videographers — to ensure all creative output aligns with the brand tone and quality standards.
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• Content Oversight:

• Manage all brand communications across social media, ads, emails, and WhatsApp, ensuring cohesion in voice and visuals.
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• Performance Insight:

• Collaborate with the marketing team to analyze campaign results and use insights to optimize creative strategy.
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• Team Leadership:

• Mentor and inspire a small but talented creative team, fostering collaboration, creativity, and growth.

Who You Are

• Minimum

  5 years of experience

  in creative strategy, branding, or marketing (preferably in fashion, lifestyle, or D2C brands).
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• A deep understanding of digital-first storytelling, trends, and visual aesthetics.
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• Strong leadership skills — able to manage a team and multiple projects with ease.
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• Excellent communication and presentation abilities and is not afraid to get their hands dirty and execute campaigns themselves when needed.
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• A mix of analytical and creative thinking — you understand both why something works and how to make it beautiful.
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• Passionate about building brands with personality and edge.

Why Join Us

• Be part of a fast-growing brand redefining everyday fashion in India.
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• Work directly with the founders on high-impact projects.
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• Lead the creative vision for a brand loved by thousands.