Creative Lead

Position: Creative Lead

Job Type

Experience Required:

About the Role

Key Responsibilities

• Creative Strategy & Direction: Define and implement the brand’s creative vision, visual language, and campaign aesthetics.
• Brand Guidelines: Build, document, and maintain brand guidelines across typography, color palettes, photography, packaging, and layouts.
• Hands-on Design Execution: Support the team by directly working on designs when required, ensuring timely and high-quality creative outputs.
• Mood Boards & Conceptualization: Develop seasonal mood boards and creative concepts to inspire campaigns, collections, and marketing initiatives.
• Cross-functional Collaboration: Work closely with marketing, merchandising, and photography teams to bring ideas from concept to execution.
• Trend Research: Stay current with jewellery, fashion, luxury, and design trends to keep the brand relevant and forward-looking.
• Mentorship & Teamwork: Provide creative direction, review work, and mentor designers while being approachable and collaborative as a team player.

Skills & Software Expertise

Design Software (Graphic Tools):

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe After Effects (for motion graphics & video edits)
• CorelDRAW
• Figma (for UI/UX and layouts)

Online/Cloud-based Tools:

• Canva (quick campaign creatives, social media assets)
• Crello / VistaCreate
• Google Workspace (Slides, Docs for presentations & mock-ups)
• Miro / Milanote (for mood boards & team collaboration)
• Notion (for creative planning & asset management)
• Trello / Asana (for design workflow & project management)

Qualifications

• Bachelor’s/Master’s degree in Design, Visual Communication, Fine Arts, or related field.
• 5+ years of experience in creative leadership roles within jewellery, fashion, or luxury brands.
• Strong portfolio demonstrating expertise in brand identity, campaigns, and design aesthetics.
• Deep knowledge of color theory, typography, layouts, and luxury branding principles.
• Ability to multitask and manage multiple campaigns simultaneously.
• Must be an excellent team player, with the ability to both lead and collaborate effectively.

Preferred Attributes

• Experience in luxury jewellery or high-end lifestyle branding.
• Strong eye for detail, with the ability to elevate brand aesthetics.
• Comfortable working in fast-paced, high-pressure creative environments.
• Balance of leadership and execution — both directing and designing as required.

Benefits

• Provident Fund
• Paid Leave
• Daily Snack
• Yearly Bonus
• Health Insurance
• Opportunities for professional growth and development
• A supportive and friendly work environment