Creative Director

Creative Director- Art

Agency name- Crescent Group

Experience: 10+ years Location: Gurgaon

We are dedicated to telling compelling stories about brands - that not just demonstrate success but also work on building long term relations with consumers. Based in Delhi and Gurugram, we’ve been around for over 3 decades. We have crafted many fine tales in the form of TV Commercials, Social Media, Influencer Content, Websites, Outdoor, 3D, Packaging, Catalogs, Media and so on. We found innovative ways to tell them, using the most relevant vehicle to carry them. We live to tell good stories. And we are constantly looking for people like us. Here’s to being Passion Forward. Who You Are You identify yourself as an Artist for Brands. You are a fabulous designer when it comes to statics but your true strength is Motion Graphics.

● Developing strategy and Conceptualizing creative ideas for advertising campaigns, ensuring alignment with client objectives and brand identity

● Designing clear, concise, and persuasive ads for various mediums including print, digital, social media, video scripts, email campaigns, and any medium that your idea can take shape in

● Collaborating closely with copywriters, art directors, designers, and other team members - to bring creative concepts to life

● Conducting thorough research to understand target audiences, market trends, and competitor activities to inform content creation

● Optimizing and Refining creatives on feedback from the leadership team performance teams, clients, account managers, and internal stakeholders

● Ensuring all content output is compliant with brand guidelines, industry regulations, and best practices - quality and precision are key

● Promote team integration for ideas and output so designers / art directors collaborate with copywriters on creative ideas, which translate into thought through and cohesive output

● Staying up to date on emerging trends, technologies, and industry innovations to continually enhance creative output and share knowledge with other colleagues

● Mentoring and providing guidance to junior designers/ art directors, assisting in their professional development and growth

● Participating in client meetings, presentations, and pitches as needed, effectively communicating creative concepts and strategies to get approvals.

● Managing content creation within the budgets of clients and the agency

● Constantly thinking of innovative ideas for awards and motivating the team to think innovatively as well.

Responsibilities

● Lead and inspire a team of designers, illustrators, and other creative professionals to produce high-quality visual content that aligns with client objectives and brand guidelines.

● Develop and present creative concepts and visual strategies that effectively communicate client messages and resonate with target audiences.

● Oversee the design process from concept to completion, ensuring that all deliverables meet quality standards, deadlines, and budget requirements.

●Collaborate with copywriters, account managers, and other stakeholders to brainstorm ideas, solve creative challenges, and achieve project objectives.

● Stay current with industry trends, design techniques, and emerging technologies to continuously enhance the agency's creative capabilities.

● Provide constructive feedback and guidance to team members to foster their professional growth and development.

● Act as a face for Crescent, representing our agency with professionalism and integrity in client meetings, presentations, and industry events. What You Need to Qualify for This Role

● Proven experience as an Art Director or in a similar creative leadership role within an advertising agency or related industry.

● Exceptional portfolio showcasing a diverse range of creative projects, including print ads, digital campaigns, branding initiatives, and more.

● Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After effect etc.).

● Strong conceptual thinking and problem-solving skills, with the ability to translate client briefs into visually compelling solutions.

● Excellent communication, collaboration, and presentation skills, with the ability to articulate creative concepts and ideas effectively.

● Demonstrated leadership abilities, including the ability to inspire and motivate team members, manage projects efficiently, and drive results.

● A passion for creativity, innovation, and pushing the boundaries of design to deliver impactful campaigns that resonate with audiences.